Siliconindia Magazine

Wordlab Business Solutions: Conveying Ideas, Bridging Cultures

Today, with even the smallest enterprise potentially serving a global client base, the need to communicate across languages and cultures is growing rapidly. However, cross-context communication is hard and costly. Unless great care is taken, many things can be lost in translation due to translation errors and/or differing interpretations of even correctly translated communications. The costs of translation failures are often more than just financial. Miscommunication can lead to loss of reputation, legal exposure, physical harm, or even industrial disasters. For this reason, clear, accurate and effective communication ­ between cultures, languages, disciplines, and industries ­ is an increasing priority. In response, many companies spend significant resources to ensure...