Siliconindia Magazine

Cover Story

Evexia Nutritions: Indianized Nutraceutical Products on Par with Global Standards

Wellness and health continue to ride high on consumer preferences in India due to the growth of population with disposable incomes and their increasing health-consciousness and awareness regarding preventive healthcare. Consequently, the Indian nutraceuticals industry is witnessing a tremendous annual growth, surpassing that of the pharmaceutical market. However, the existing nutraceutical market still grapples with a lot of gap between supply and demand, where companies giving a sustainable good quality product at an affordable cost is missing. On one hand, we have big companies offering products with good quality standards, but are very expensive; on the other hand, there are small companies that have cheaper products, but with a compromised quality. Filling this void with its robust...