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Evexia Nutritions: Indianized Nutraceutical Products on Par with Global Standards

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Prathibha Sharath, Executive Director Putteswamy Gowda, Chairman Sharath Kumar Bachegowda,,MD

Prathibha Sharath

Executive Director

Wellness and health continue to ride high on consumer preferences in India due to the growth of population with disposable incomes and their increasing health-consciousness and awareness regarding preventive healthcare. Consequently, the Indian nutraceuticals industry is witnessing a tremendous annual growth, surpassing that of the pharmaceutical market. However, the existing nutraceutical market still grapples with a lot of gap between supply and demand, where companies giving a sustainable good quality product at an affordable cost is missing. On one hand, we have big companies offering products with good quality standards, but are very expensive; on the other hand, there are small companies that have cheaper products, but with a compromised quality.

Filling this void with its robust R&D prowess is Evexia Nutritions, which targets the products to be with 100 percent label claim all the while supplying the products at an affordable cost.
Established in 2015, Evexia’s products have already attained a roaring success, owing to its strategy of manufacturing condition specific nutritional supplements that support/manage particular conditions like Diabetic, Pregnancy, Nursing, Child, Geriatric, Respiratory, Hepatic, Nephro and Cancer.

“Our products are Nutraceuticals and not Pharmaceuticals, but bridge the gap in nutritional deficiencies and support the speedy recovery during these conditions. We also manufacture baby milk formula, baby cereals and corn flakes as per the BIS (ISI) standards,” explains Prathibha Sharath, Executive Director, Evexia Nutritions.

Indianized Innovations
What further propels Evexia ahead of the competition is the fact that its products are designed to suit the nutritional requirements of the Indians by using data from ICMR guidelines and NIN recommendations; not from any European or American database. “Our products with Indian traditional and proven ingredients give us an edge over competition. We manufacture these nutraceutical products with a blend of traditional herbal extracts and allopathic ingredients,” remarks Prathibha.

For instance, the product for the diabetic group (D-Manage) has Curcumin (extract of turmeric), the product for respiratory ailments (Respapro) has Ginger extract, the product for improved milk secretion in mothers (Prolacplus) has Fenugreek extract, and so forth.

Certified by ISO 22000, BRC, WHO-GMP, Halal, Kosher and registered with USFDA, Evexia follows the inherent protocol on the in-house training schedule based on the training need assessment for the employees periodically. The habit of maintaining the quality standards in the products and in the work place has become a culture due to the regular audit by internal and external agencies. The company takes pride in its experts who possess more than 30 years of experience in the nutraceutical field.

Evexia’s team designs and produces all of its products in its in-house R&D centre and state-of-the-art manufacturing facility without outsourcing them to any third parties. Furthermore, the fact that Evexia has limited human intervention by automating all of its production lines ensures a high-quality shelf life. The company has powerful coating machines and extruders to process these products as well.

Unique Range of Products
Evexia’s Provexia, a general protein supplement, contains all the macronutrients that match with the daily requirements that need to be supplemented through nutritional products other than regular food. While all the vitamins and minerals are present at the level of 50 percent RDA to bridge the gap, all the sources of vitamins and minerals are from highly digestible compounds where the bio-availability is maximum. Moreover, Provexia also contains time release proteins to have a continuous supply to aminoacid pool.

Evexia’s yet another flagship product is D-Manage, which helps people to manage diabetes. It is a sugar-free formula that contains Curcumin (an extract from turmeric) that has proven effects on preventing pre-diabetic persons into diabetic condition. The Chromium (Insulin Activator) is from the chromium compound that is highest bio-availability. D-Manage avoids any hyper or hypo glycemic conditions in between the meals by the way of dietary fibre action in the gut.

Similarly, the company’s GraviPro, a product for pregnant women, also doesn’t contain sugar for the benefit of avoiding gestational diabetics, and contains DHA, Folic Acid, saffron and required vitamins and minerals.
Whereas, its ProlacPlus is a boon for lactating mothers, as this contains GLA (uterine contraction for mothers and avoids allergies in infants) and fenugreek extract (improves milk secretion) with an instant energy formula for the mother to get that extra energy. This formula too has DHA, which will be transferred through mother’s milk to the infant for eye and brain development.

Designed for nurturing healthy and sharp kids, KinderPro increases the kids’ mental acuity and not the obesity. “Along with Choline, Carnitine, Taurine, Lactobacillus, DHA and EPA, we add Bacoppa extract (Brahmi extract) that improves the memory power. The macronutrients are as per the requirements of the fast-growing cells of the children,” explains Prathibha. Not leaving any demography uncovered, Evexia has built GeriaPro for the health longevity of the seniors. This is also a sugar-free formula and contains Co-enzyme Q10, Carnitine and Sesame seed extract to take care of the mental acuity, calmness and to manage physical deterioration.

The company’s RespaPro is developed with a special formula with fats contributing 44 percent of the total energy to help the respiratory patients to emit less carbon-di-oxide because the Respiratory Quotient for the fat is lower than protein and carbs. This product contains Citric acid, N-Acetyl Cysteine and Ginger extract to clear the chest congestion. Evexia’s Way2Slim is also a sugar-free product that will reduce the weight without any effort due to the presence of Garcinia Cambogia extract, Hoodia extract and Coleus Forskholii extract to act in such a way that the weight once reduced will not rebound. It is the only nutritional product in the world that has the combination of Choline, Carnitine and Tyrosine – a unique combo that works well and reduces weight of about three KG per month.

Developed for kidney health, NefroPro contains the protein moiety in the form of already digested polypeptides to avoid production of uric acid and any load on the kidneys. This product is added with a novel compound called Resveratrol, which is very good for the health of nephrons. This lactose-free, sugar-free and salt-free formula helps people to cope-up with the recovery conditions during dialysis and post dialysis. This product is with all-water-soluble vitamins, but does not contain the fat-soluble vitamins and vitamin C. It is added with phosphate binders like Iron Citrate and Calcium Citrate for kidney health.

Evexia’s ProHepatic is a liver rejuvenation product, which is a sugar-free formula that has very low protein and fat to avoid load on the liver function. The product is enriched with more fibre and the energy is given through carbohydrates. It is added with a sole ingredient called Silymarin (milk thistle extract) that is beneficial for liver. All the fat-soluble vitamins are given through this supplement for the replenishment of the storage in the liver. ChemoPro, its product for cancer patients, contains a high protein (40 percent) and fat (five percent) diet to manage the conditions and has very potent anti-carcinogenic agents like Ellagic Acid (from Pomegranate), Piperine (from Pepper) and Capsaicin (from Capsicum) to support the healthy cells to combat with the cancer cells.

Evexia’s team designs and produces all of its products in its in-house R&D centre and state-of-the-art manufacturing facility without outsourcing them to any third parties


Though the products are marketed in India and exported to various countries like US, Australia, Nepal and Afghanistan, among others, it is Evexia’s tie-up with the Sathya Sai Annapoorna Trust that has made it to supply its nutraceutical products with specially fortified micronutrients to more than a lakh of school children. “We strive to eradicate micronutrient deficiency among the school going rural children through this endeavor. Evexia does the same for pregnant women as well to avoid complications during or after child birth,” remarks Prathibha. A brief glimpse into the systematic data collected by Sathya Sai Trust on the blood profile of the children before and after the consumption of the nutraceutical products testifies the efficiency of Evexia’s products.

Towards a Better Future
“There are certain trends and fads created among people, like discussions on cholesterol, keto diet and paleo diet, who forget about the importance of the micronutrients and specific nutrients that support certain conditions. Hence, we conduct awareness programs and educate the mass through leaflets,” explains Prathibha. Evexia takes-up seminars and awareness camps on the importance of micronutrients for people’s daily health and wellness, for which it was named (Evexia means wellness in Latin).

After three months of meticulous product R&D & developmental activities, Evexia launched its products across southern India with a 200-member sales team, and the breakeven was achieved after four years. Having clocked a whopping annual turnover of Rs.20 crore last year with its ingenious products and proficient team, Evexia expects to achieve a 50 percent growth by FY 2020-21 and soar to greater heights.

Key Management:
Prathibha Sharath, Executive Director
A passionate women entrepreneur, Prathibha completed MBA in marketing
Putteswamy Gowda, Chairman
Putteswamy is an Industrialist and one of the top electrical contractors in Karnataka.
Sharath Kumar Bachegowda, Managing Director
Sharath completed MS in US and has worked in New Zealand for six years.

Location: Bangalore
Offerings:
Provexia (General Protein supplement), D-Manage (for managing Diabetic), GraviPro (during Pregnancy), ProlacPlus (for the Lactating mothers), KinderPro (for healthy and sharp kids), GeriaPro (healthy longevity of the seniors), RespaPro (eases breathing), Way2Slim (Weight Management), NefroPro (Kidney Health), ProHepatic (liver rejuvenation) and ChemoPro (Cancer Patients)
Evexia in Spotlight
• Manufacturing condition specific nutritional supplements that support/manage particular conditions like Diabetic, Pregnancy, Nursing, Child, Geriatric, Respiratory, Hepatic, Nephro and Cancer
• Products are designed to suit the nutritional requirements of the Indians by using data from ICMR guidelines and NIN recommendations; not from any European or American database
• Certified by ISO 22000, BRC, WHO-GMP, Halal, Kosher and registered with USFDA
• Designs and produces all of its products in its in-house R&D centre and state-of-the-art manufacturing facility without outsourcing them to any third parties with limited human intervention, thereby ensuring a high-quality shelf life
• Takes-up seminars and awareness camps on the importance of micronutrients for people’s daily health and wellness, for which it was named (Evexia means wellness in Latin)