Siliconindia Magazine

Zestard Technologies: Veteran In E-Commerce & Digital Marketing

E-commerce has transformed the way business is done in India. The Indian E-commerce market is expected to grow to US$ 200 Billion by 2026 from US$ 38.5 Billion as of 2017. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration and a cost effective internet data plan availability. As of August 2020, the number of internet connections in India significantly increased to 760 Million, driven by the `Digital India' program. Out of the total internet connections, 61% of connections were in urban areas, of which 97% of connections were wireless.