Over the past few years, e-commerce evolved from being an obscure concept far from reality to an integral part of our daily lives owing to the rapid growth of mobile phone usage, better availability of internet facilities and advancements in terms of technology.

The pace of change today is the slowest it'll ever be. As a business executive, you need to keep your pulse on emerging trends to avoid disappointing customers and falling behind competitors. To discuss a pointer which this edition is focused on, ecommerce website designs play a crucial role in any business. In order to be successful, your website needs to appeal to both humans and computers: i.e. customers and search engines. Search engine optimization (SEO) is what brings your website to a high position in search results on Google, Bing, Yahoo! and others. This makes your website easier for customers to discover while searching for the products they want to buy. SEO is performed in a few ways, including content marketing that targets important keywords, and on-page optimizations geared toward proper formatting and fast page load speed.

eCommerce website design is important for both of these goals. A skilled designer can create a website that looks fantastic and helps lead customers through the buying process from beginning to end, by placing design elements like Call to Action buttons in the ideal places on the page. The designer can also ensure SEO-friendliness by optimizing each page's graphics and code structure for speed, building the page layouts to be responsive to mobile devices (meaning the page adapts automatically to every screen from smartphone to desktop).

A lot has improved with more emphasis on how the customers are conveyed the brand story. Some exquisite methods are portrayed in this edition.

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