India where internet demands are increasing and every day new users are added with internet. So, industries like travel, telecom, banking, financial services and insurance can use internet as new marketing place and target online users and convert them into prospect customers.

Affiliate Marketing is one important form of marketing in online media where clients who are looking for cost effective method to increase their web traffic and customer acquisition, keeping in mind cost of SEO and other customer acquisition methods are increasing.

Networks usually use cost per acquisition model (CPA) where publishers are paid on performance. Clients get converting traffic from coupons sites, cashback sites, comparison portals, paid blogs, review sites, social media etc. The major task essence lies in affiliate network that is to drive the traffic to the merchant’s website through related publishers and get converting traffic.

•Increase the ultimate sale with transparency

Advertisers or merchants should wisely select the affiliate network to increase the ultimate sale& take out the maximum benefit. Through affiliate marketing one can not only generate money but also save money & time which you will be going to spend on other marketing platforms.

Advertisers rather choose networks then individual publishers to generate organic audience and on time sale, Networks will provide them a no.of publishers along with their choices for the campaigns which the advertisers could not get with the individual publisher.

On the publisher's hand, they could get a better customer relationship, support of in house technology, the representation of affiliate network on publishers's behalf is worth appreciating and also increase the ROI for them.

• Let the ultimate customer think

Network choose to let the ultimate customer think rather than putting up the choice of what they think is good for the customers. Affiliate market becomes handier when it shows up a comparison of main product with other products in the same website this could make the sale easier. Consumers and clients demands for transparent and user friendly platforms, affiliate marketing provides the same and helps to engage your ultimate customers which leads to the rise in the sale.

For advertisers recommendations, would be

the key role for income generations through its customers.

• Real time tracking

Another helping hand which affiliate network offers is real time tracking, it would be better to track your campaign links in the real time rather digging them back for weeks and months. Tracking is not for maintaining the excel sheets only, in fact they help you to measure your inputs and outputs and plan strategies accordingly and to prove your 100% ROI.

Affiliate Marketing is one important form of marketing in online media where clients who are looking for cost effective method to increase their web traffic and customer acquisition

• Low risk and high income

Affiliate marketing can be very effective &a low risk investment in the marketing efforts and mitigate the overall expenditure of the merchant. At the end earn, earn and earn more being an objective is also a benefit for everyone in the industry.

• Easy operations

The risk of broken links, missing sale, ranking all can be resolved by partnering with a good affiliate programme. Publishers and Advertisers can go for Admitad to overcome these problems. If you are investing money into many of online platform and faces off a big failure you can do nothing except rubbing hands.In such matters advertiser/ publishers can easy track all of them either it is missing sales, broken links, most revenue generating audience or campaigns delivery etc.

New trends affiliate marketing

There is so much more happening every day, in a week, or a month but affiliate marketing now moves from the niche work process and techniques to finding out the need and put some desired solutions. Not even the websites, market is sick to hear about mobile. As per the analysis still majority of the affiliate marketing is done by 2015 in through website in comparison to mobile devices.

Mobile is the new trend in affiliate marketing with its different uses, networks would be make sure about up to date with these trends. Rising Technologies makes consumer at ease either is a big amount for electricity bills or food bill of 100/ and one can say,online payments are major trend of 2016.Same in affiliate market technology up to informing commission rate and pay outs as well. Affiliate networks needs to follow the consumers using habits as in it could be easily seen people love to use social media through mobiles rather on PC’s. As these are trendy points in mobile platform to be on the check list of affiliates.

Next to this the content king is in trend, the need of high quality content is stronger, it helps in increase the product insight, building customer relationship, sync the marketing efforts well with social media, blogging, emailers etc.

Apparently, there is mark increase in the use of tablets,smart phones and websites, having point to point competition in affiliate marketing.In some areas, Smart phones are leading the way and gets the highest conversion rate.

Another new factor evolved in affiliate network in the global reach which is earlier not so active. Community influencers is the upcoming trend in way to affiliate marketing, as consumer will trust more over a product is his/her trusted individual is recommended. Although it is some where becoming like influencer marketing, in the same it is helping the affiliate market too.

So more category of affiliates, transparency ,robust technology and seamless communication between a network and clients are now most important indicators of any perfect affiliate campaign and can take any affiliate campaign to generate best ROI.