Paytmm'loyal: Driving Personalised Customer Experiences & Drive Business Growth

By Vineet Narang,   CEOCustomers Acquisition for every organization can be five times costlier than retaining an existing customer. There are many competitors in the market, and numerous discounts, offers, deals, and coupons are some tricks that could maintain customers for a temporary period only. Brand loyalty is the key marketing strategy that drives customer retention. Loyalty cannot be built overnight and it does not depend on a particular act of goodness that an organization might offer for a certain period. The idea is to become a Customer Centric Brand in every aspect. The key to customer loyalty is to be able to capture your customers, understand their buying behaviour and provide custom communication to every single consumer. Paytm m'loyal is a Self-serve mobile loyalty, data analytics, and precision marketing platform that seamlessly combine mobile technology with web based CRM and visual analytics to produce fantastic business results for retail brands.

Following 'Acquire, Engage, & Reward' Mantra
Precision Marketing is the most influential and effective form of marketing in the current age. Mapping customer behavior consistently scientifically results in trends that can assure a much higher ROI on a company's campaigns. M'loyal is a disruptive technology platform in the mobile loyalty space, enabling retailers and B2C businesses to Acquire, Engage, and Reward their customers most innovatively. M'loyal
provides ease of deployment a hassle free SaaS model, and fantastic functionality, making it the most desirable tool for marketers to drive huge ROI on their marketing ideas/ campaigns/budgets."Paytm m'loyal Platform can deeply integrate with all your customer touchpoints like POS, Social media, Website, e-Commerce and mobile in Real Time", says COO, Sabina Kamal. The platform offers various privileges, including customized rule engines & mobile apps, loyalty programs, microsite & reward store, automated customer lifecycle management(CLM), instore popup coupons and more.

Achievements so Far
Since its inception, Paytm m'loyal has excelled in offering best-in-class solutions to its clients. M'loyal has deployed across 450+ brands, with over a 100 million+ members on the platform with transactions worth Rs. 5000+ crore and growing. Features like Integrated Campaign Management, Campaigns linked Sales Forecast and personalized customer experience have helped brands enhance their products/services and production efficiency & inventory management, resulting in the popularity of m'loyal. Paytm m'loyal has received various awards throughout its journey, such as Best Mobile & Digital Market Service Provider from World Brand Congress, Best Customer Loyalty partner from India Retailer Forum, Aegis Graham Bells Award for Customer Excellence in Loyalty, Star Retailer Award for Best Loyalty Solution Provider, Franchise Supplier of the Year Award from Franchise India and many more.

The realtime Data hooks across all customer touchpoints of the Loyalty Platform Clubbed with the digital financial & rewards ecosystem of Paytm create a unique value proposition to Enterprises from SME to Large Enterprises for Loyalty across customers, channel partners & influencers to build a Customer Centric Organization and drive growth a secure platform they can Bank on. Loyalty on the Paytm APP reduces the pains of APP creation & Rollout and opens up discovery of the Loyalty Program and provides ease of use to Customers by simplifying their redemption process. Scan & Earn rewards is the fastest and the smartest way for Large Enterprises to rollout their Channel/Influencer Loyalty Programs. This further simplifies the pain of getting to know & reducing the Enrolment Process for influencers specially be it Truck Drivers/Mechanics or Electricians or Masons and more.

Roadmap Ahead
Paytm m'loyal will soon be launching Version 4.0 that comes with advanced tools and products like m'LoyalSHOP, m'LoyalSTARZ (rewards marketplace), and m'Loyal TARGET(customer acquisition ecosystem for hot targeting). Revolutions like these have helped evolve & shape the Indian customer loyalty landscape and they are formulated by a team of technocrats, which has led to global exposure too.