When it comes to evaluating the traction of the User Experience and Customer Experience system in the India landscape, it appears that the market is still oblivious about the remark ability of these innovations. In the recent years, the concepts of UX & CX are gradually gaining momentum in the space, creating significant scopes and potentials for organizations who aspire to set themselves apart from the others in the industry. This evolution is the result of the futuristic endeavours of the inventive minds who strived to break off the conventional way and develop exclusive method that facilitates the UX & CX exigencies in the industry.

Amolendu Hajraa is one of the insightful soul who has played a significant role in strengthening and furthering of the User Experience & Customer Experience provisions in Indian. He was a speaker at IIT Bombay and has even authored a book, which will be released soon. He came-up with the thought provoking idea of instituting ONYX in the year 2018 with the objective to help supercharged startups, SaaS brands and IT & product development companies understand their clientele and fashion-up the services and solutions accordingly. This promising design

studio puts forward a gamut of trailblazing user experience and customer experience services specially designed to optimize conversion and increase revenue. The company brings-forth a unique solution called REMOTE UX TEAM which empowers it to serve as a full-time yet out-sourced team for startups, helping them curb their spending on hiring and ministering a UX team.

On the other hand, its CX services help organizations to prepare a flawless and contemplative customer experience for their customers, which eventually lead to the lucrative conversion. Recalling his entrepreneurial journey, Amolendu narrates, "It is an honour to be a part of this early-stage environment and be endowed with the opportunity to make consequential contribution towards the evolution and expansion of the UX & CX discipline in the Indian market. This keeps us motivated to stride towards establishing ONYX as one of the frontiers in this sector. Our sole purpose is to help every concern that aspires to optimize conversion and boost revenue. All the User Experience and Customer Experience Designs we have engineered so far are of top quality and constructive. In fact, we have always prioritised quality over quantity, and that is how we have not only created a unique impression in the ecosystem, but have been able to differentiate ourselves from the others".

We have always prioritised quality over quantity, and that is how we have not only created a unique impression in the ecosystem, but have been able to differentiate ourselves from the others

Headquartered in Mumbai, ONYX has created an impressive niche for itself in the industry in just a span of two years. Apart from observing a remunerative growth in terms of revenue and clients, the firm has latterly established an office at US, Miami. It has secured the Top 4th position as the Best UX agency in Miami and Top 6th position as the Best UX agency Mumbai as per Clutch reviews. The success of the company is undeniably the outcome of the hard work and sincerity of its innovative team of professionals.

For the day ahead, ONYX intends to expands its reach to the banking and financial institutions and help them ameliorate their apps' usability as well as customer experience. To remain true to its nature and manoeuvre equanimously, the company aims to maintain flexibility and improve its up and running.