![Vinod Mohan Shenoy, Directors,Jeevanshu Soni, Directors Vinod Mohan Shenoy, Directors,Jeevanshu Soni, Directors](https://www.siliconindia.com/images/simag_images/uploaded_images/company_logos/o69je.JeevanshuSoni,.jpg)
Vinod Mohan Shenoy, Directors
Jeevanshu Soni, Directors
e-wastes ranging from computers,
mobile phones to TVs, washing machines and ACs. It offers these services to both corporate customers as well as the trade channels.
Even though e-waste management is a nascent market in India, the increasing awareness about environmental concerns seeks proper disposal of the discarded electronic assets. This is where Baobab comes into the game and manages the e-wastes by setting up a market that strategizes on the demand and supply policy, where they gather the wastes from urban markets and sell them in rural markets which have a high need as well as a high level of acceptability for such second hand articles. “What we term as waste, is not exactly waste. It has a 2nd life or 3rd life in some cases and there is a huge demand for that in the semi urban and rural market,” explains Vinod.
The Flagship Buyback Scheme
Tied up with both offline and online retailers in New Delhi, Mumbai, Pune, Ahmedabad and Bangalore, the company operates on assured rate contracts and guaranteed pickups for procuring all kinds of
mobile phones to TVs, washing machines and ACs. It offers these services to both corporate customers as well as the trade channels.
Given the nascent nature of the industry, Baobab’s growth strategy is based on creating a brand that is synonymous with providing certified and quality refurbished products
Even though e-waste management is a nascent market in India, the increasing awareness about environmental concerns seeks proper disposal of the discarded electronic assets. This is where Baobab comes into the game and manages the e-wastes by setting up a market that strategizes on the demand and supply policy, where they gather the wastes from urban markets and sell them in rural markets which have a high need as well as a high level of acceptability for such second hand articles. “What we term as waste, is not exactly waste. It has a 2nd life or 3rd life in some cases and there is a huge demand for that in the semi urban and rural market,” explains Vinod.
The Flagship Buyback Scheme
Tied up with both offline and online retailers in New Delhi, Mumbai, Pune, Ahmedabad and Bangalore, the company operates on assured rate contracts and guaranteed pickups for procuring all kinds of
exchanged electronic goods without any selective picking. As the repair industry in India has a need for spares and with not many supplies available, Baobab cleverly bets on the spares that are generated from this whole some picking. The comprehensive Buy back offering enables companies and brands to focus on the sale of new products while not worrying about any aspect of the exchanged goods like assessment, valuation and logistics. While providing. local marketing support by putting up banners, fliers or online applications where the customer can see the value of the product, Baobab also gives six months warranty on the refurbished products. The product offering has got good market traction and enabled Baobab to launch several ongoing buyback programs for leading brands in the consumer electronics and IT products space.
The Road Ahead
Given the nascent nature of the industry, Baobab’s growth strategy is based on creating a brand that is synonymous with providing certified and quality refurbished products. Through extensive use of technology and process innovation, Baobab plans to scale and consolidate its Pan India collection and sales model. This would enable Baobab to improve its product quality while reducing its working capital needs. Aiming to achieve a milestone by setting up a plant in Rajasthan that would process about 2000 metric tons of wastes by first quarter of 2018, Baobab is definitely a capacious name to watch out in the e-waste marketing genre.
The Road Ahead
Given the nascent nature of the industry, Baobab’s growth strategy is based on creating a brand that is synonymous with providing certified and quality refurbished products. Through extensive use of technology and process innovation, Baobab plans to scale and consolidate its Pan India collection and sales model. This would enable Baobab to improve its product quality while reducing its working capital needs. Aiming to achieve a milestone by setting up a plant in Rajasthan that would process about 2000 metric tons of wastes by first quarter of 2018, Baobab is definitely a capacious name to watch out in the e-waste marketing genre.