A Rendezvous with QWIPO's CEO: Emerging Identity in B2B Retail
The retail industry is one of the sectors that majorly contributes to the economy of this sub-continent and the need for innovation, digital transformation, and strengthening of the retail sector becomes more pertinent. Retail giants have been quickly adapting to the prevalent conditions and staying relevant with changes. There is a pressing need to empower Prime suppliers, Wholesalers, Small Retailers & Kirana stores and enable them digitally to conduct commerce keeping their foothold strong in their respective markets and provide an opportunity to expand their business.
QWIPO from the state of Telangana of southern India is one of the emerging brands in this sector that fulfils as one-stop-market procurement for vegetables, Groceries, FMCG, HORECA (Hotels/Restaurants/Cafes), and enterprises. QWIPO provides a direct procurement digital platform from prime suppliers, backed by technology. The company applies intelligence across the food supply chain, thus minimizing the costs, making it lean, and thus providing tremendous value to both business clients and prime sup-pliers.
Siva Morisetti, CEO and Co-founder, QWIPO states, "Customers' satisfaction is at the heart of our daily concerns at QWIPO. Till date, we tried to cater to various needs of our customer base by providing superior quality commodities directly from the farming communities and prime food suppliers. The objective is to create an ecosystem for unorganised retail market (Kirana Stores) parallel to the organized retailer market and uplift them to level the playing field. Backed by technology and intelligence applied across the supply chain, we weave the missing links minimizing the costs making the value chain lean, and thereby providing tremendous value."
Promoting superior supply frame-work: A multi-vendor platform
In the last two years, QWIPO is glad to have served more than 13,000 of its customers not just to float in business but to make them really compete with bigger giants of the retail market. The company offers quality, convenience, and fast delivery at the right price. Any retail outlet in need of groceries, fresh vegetables, and FMCG can get hold of quality products just at the fingertips through QWIPO's mobile application which is backed by advanced technology and very user-friendly for customers.
Siva states, "Drawing the inspiration from the father of India's green revolution, QWIPO is committed to focusing on the quality of produce and products; how/where we procure, collect, store, transport, transform and ensure access to daily essentials. Though we act as a scaffold between manufacturers and retailers we found lots of gaps that are left unaddressed as we scale our operations. We made it our motto to work to-wards the unaddressed gaps and to cement them once for all hence we came up with an exclusive idea to creating QWIPO's Marketplace: A platform of prime vendors.
In the CEO's words, "QWIPO's Market Place provides a platform for Prime Vendors, who procure from prime suppliers, to extend their sales reach to wider business customer base selling their products without making any upfront investments in technology by leveraging QWIPO's digital Marketplace for product listing/catalogue/offers, etc., While on the downstream end customers will have a wider choice of product range and will be able to place the orders with ease and convenience by using our mobile app. Logistics would be provided by Qwipo"
Goodwill Earned
It hasn't been a lot of time that QWIPO has come into the market yet in an exceptionally brief timeframe it has made an imprint in the concerned area. Speaking of the quality of work done, Siva concludes, "We strive to ensure the farming community and purveyors get better prices and consistent de-mand, and on the other end, retailers receive fresh produce and fine groceries and commodities at competitive prices that are delivered to their doorstep. We have taken the digital route transforming the food systems and are fully committed to the Digital India Agriculture initiatives improving."
QWIPO from the state of Telangana of southern India is one of the emerging brands in this sector that fulfils as one-stop-market procurement for vegetables, Groceries, FMCG, HORECA (Hotels/Restaurants/Cafes), and enterprises. QWIPO provides a direct procurement digital platform from prime suppliers, backed by technology. The company applies intelligence across the food supply chain, thus minimizing the costs, making it lean, and thus providing tremendous value to both business clients and prime sup-pliers.
Siva Morisetti, CEO and Co-founder, QWIPO states, "Customers' satisfaction is at the heart of our daily concerns at QWIPO. Till date, we tried to cater to various needs of our customer base by providing superior quality commodities directly from the farming communities and prime food suppliers. The objective is to create an ecosystem for unorganised retail market (Kirana Stores) parallel to the organized retailer market and uplift them to level the playing field. Backed by technology and intelligence applied across the supply chain, we weave the missing links minimizing the costs making the value chain lean, and thereby providing tremendous value."
Promoting superior supply frame-work: A multi-vendor platform
In the last two years, QWIPO is glad to have served more than 13,000 of its customers not just to float in business but to make them really compete with bigger giants of the retail market. The company offers quality, convenience, and fast delivery at the right price. Any retail outlet in need of groceries, fresh vegetables, and FMCG can get hold of quality products just at the fingertips through QWIPO's mobile application which is backed by advanced technology and very user-friendly for customers.
Siva states, "Drawing the inspiration from the father of India's green revolution, QWIPO is committed to focusing on the quality of produce and products; how/where we procure, collect, store, transport, transform and ensure access to daily essentials. Though we act as a scaffold between manufacturers and retailers we found lots of gaps that are left unaddressed as we scale our operations. We made it our motto to work to-wards the unaddressed gaps and to cement them once for all hence we came up with an exclusive idea to creating QWIPO's Marketplace: A platform of prime vendors.
In the CEO's words, "QWIPO's Market Place provides a platform for Prime Vendors, who procure from prime suppliers, to extend their sales reach to wider business customer base selling their products without making any upfront investments in technology by leveraging QWIPO's digital Marketplace for product listing/catalogue/offers, etc., While on the downstream end customers will have a wider choice of product range and will be able to place the orders with ease and convenience by using our mobile app. Logistics would be provided by Qwipo"
Goodwill Earned
It hasn't been a lot of time that QWIPO has come into the market yet in an exceptionally brief timeframe it has made an imprint in the concerned area. Speaking of the quality of work done, Siva concludes, "We strive to ensure the farming community and purveyors get better prices and consistent de-mand, and on the other end, retailers receive fresh produce and fine groceries and commodities at competitive prices that are delivered to their doorstep. We have taken the digital route transforming the food systems and are fully committed to the Digital India Agriculture initiatives improving."
