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Cover Story
Gifting Ideas: Blazing a trail in the Corporate Gifting Industry Since 1996
Receiving a gift is always a special feeling and that’s no different in the corporate world. Corporate gifting to clients, customers and employees has become a strategic tool used by organisations. Not only does it significantly improve client retention rate but also makes customers feel special and induce repeat purchases. In fact, today corporate gifting is an essential element of customer acquisition and employee retention programs, and it is only going to grow further in the coming decade as personalization and automation gain popularity. It is always more thoughtful to personalize corporate gifts whenever possible, to help build an emotional connection between the customer and the brand. So the perfect corporate gift is one that has the required strategic inputs as well as a...
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