Siliconindia Magazine

Cover Story

Inpeacemedia Concepts: Designing aesthetic Exhibition Booths for Brand and Business Promotion

Marketing has branched out to cater to the changing preferences and habits of consumers. Line marketing platforms such as print, television, and radio have been left behind by exhibitions, brand activations, and promotions. Trade shows and exhibitions are platforms for companies to showcase their products to the target audience, particularly in the B2B business. Exhibitions attract businessmen, experts, and professionals under one roof. Exhibitors need to concentrate on attracting and retaining customer attention and booth design is a key factor in bringing in customers. Booth design is highly important since it speaks volumes about the business at the very first look. Many a time the first impression becomes the deciding factor in clinching a business deal. An exhibition booth provides...