Siliconindia Magazine

Cover Story

Omnia Digital: A Team of Growth Hackers

Digital realm has already assumed the driver seat of demand generation. The ‘advertising’ anecdotes of large corporates which are penned with abundant finance influx on a structured marketing channel resemble the feel-good movies that stand for their strong script base, while the successful ‘marketing’ (more precisely, market conquering) stories of startups & SMEs are analogous to Sci-fi movies that surprise us with novel innovations and futuristic concepts. In fact, there’s a massive difference between this ‘advertising’ and ‘marketing’. Unlike larger brands who can afford to advertise just as a branding exercise, startups and SMEs that usually don’t have massive marketing budgets need their marketing to impact their business, drive sales and generate revenues...