Siliconindia Magazine

Cover Story

ICAN BPO: Remodeling Marketing Allocation into Return Ensured Investments

Heritage outsourcing players have always found their rhythm in managing the dashboards for large corporates, since merely a general push in results is often satisfactory in the segment. On the flip side of the coin, the Small & Medium Enterprise (SME) sector, which drives 45 percent of India's industrial output and 40 percent of the total exports from the country, remains underserved and often unserved in terms of external business management assistance, accounting to organizations’ (SMEs) rigorous resource allocation and laser-focus on ROI. Already making such a significant impact in the economy by almost sowing and reaping themselves, just imagine the numbers they can achieve with 3600 external assistance.