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Technology and Job Boards: How to Improve your Hiring Strategy

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Geeta Borikar, Country Manager, Neuvoo - IndiaThese days, with a thriving high-tech industry, innovation is the key to achieving success. In the past, people used to rely on newspaper ads to find a job. Now a days each and every job offer you can imagine is online. With technology being an essential part of people's lives, job seekers are more active on mobile apps and different job boards, which are accessible anywhere, any¬time in order to apply for a job and schedule an interview.

The recruitment process is now a complex one. To get the process started, a company needs to establish the type of employee they want for the position they need to fill by drafting the perfect job offer. Then, recruiters need to build a database of potential candidates by posting their job offer in different sources, such as job boards, advertisements, college student centers, etc. Finally, the employer evaluates and assesses the profiles of the aspirants before making an official offer and selecting the perfect candidate.

With all this in mind, you probably would expect technology to get most of the job done for you. While it is true that technology helps you get more accurate results while spending less money, it doesn’t magically make all recruitment processes effortless. A good hiring strategy is a profitable one, meaning the money you invest should be guaranteed to bring you the most talented applicants. This is no easy task as there are more and more job boards available for employers to choose from when seeking candidates. Moreover, how can companies make sure their offers stand out when there are new ones added every single day?

Some employers may choose to use Google AdWords campaigns, advertising their positions based on specific keywords. This helps narrow down their search to certain candidates, but it doesn't mean they'll receive quality applications like they would
do if they used job boards.Job boards make
it easier to target your audience and most of them even promote sponsored offers through automated email marketing tools to drive the job seeker con-version rate up. That’s why most companies now rely on job boards to hire applicants that are best suited to their needs.

Aside from competitive pricing and great results, the best job boards are the ones that promote a human-centric approach by paying attention to what the job seekers and recruiters have to say and include this feedback into their strategy


What makes a job board better than another? Aside from competitive pricing and great results, the best job boards are the ones that promote a human centric approach by paying attention to what the job seekers and recruiters have to say and include this feedback into their strategy. They make the data they collect speak for it self.

Job boards have infinite data available for analysis, yet they don't fully use it. Sure, they collect candidates' professional profile information and make it available for the employers to see. But what job boards need to do in order to be one step ahead of the competition is to offer tailored services to recruiters helping them organize their hiring process. For example, they could facilitate candidate comparison by automatically ordering applications in terms of relevancy, showing only those that feature certain keywords in their resumes. They could also help prepare interviews by generating questions based on the applicant’s profile. More over, all these statistics could also serve to build informative reports to present to recruiters (e.g. who gets hired when applying through job boards, how many, why); that way, companies will get to know their target audience a bit better and will learn how to improve their strategy.

Competition is fierce among job boards, yet some partnerships have unexpectedly risen out of this rivalry. Consequently, some job boards have partnered with placement agencies (e.g. Quikr acquired Babajob and Team Lease partnered with Freshers world) in order to compete with other bigger names in the industry.

Job aggregators like neuvoo go the extra mile for their visitors, trying to set themselves apart from other job boards by introducing tools such as salary and tax calculators. neuvoo works as a Google for jobs, centralizing all offers in one place, making it easier for job seekers to find the perfect job and for employers to post all their offers in one single website.

Technology is changing the lives of each and every one of us by bringing some thing new every day, even every hour. Job boards will definitely need to bring more innovative ideas to the table this year with Google entering the hiring market with its own ATS system, which represents both exciting news for employers and a big challenge for job boards to think out of the box so as to be able to compete with Google.