Improving Leadership at National and International Levels

In conversation with Charulatha, Correspondent, Silicon- india Magazine. Tarulata expresses her perspective on the initiatives or policies that individuals believe organizations should embrace to promote the advancement of women in leadership roles.

Tarulata Champawat is VP of Sales and Marketing at InfoBeans Technologies. With abundant experience in software development, project management, sales, and marketing, she manages a team of BDs and marketing professionals, and ensures that every task is taken care of.

In your opinion, what role should senior leadership play in fostering a culture of safety and security for key personnel, and how would you personally contribute
In my opinion, senior leadership plays an indispensable role in fostering a culture of safety and security. Their position and influence set the tone for the entire organization. They should walk the talk. This means not just advocating for safety and security practices but also adhering to them consistently. Leaders should champion regular training sessions, ensuring that key personnel are always updated on the latest safety protocols and threats.

Additionally, leaders should encourage an open-door policy where employees can report concerns or breaches without fear of retaliation. This would mean fostering a trust-based environment where every voice matters. And allocating sufficient resources – both in terms of finances and manpower. This may include investing in the latest security software or hiring experts to guide the team.

Now, coming to my personal contribution: I believe in being proactive. This means continuously updating myself with the latest in cybersecurity and safety protocols relevant to our industry.

In what way could leadership be improved at both the national and international levels? Can you please describe an analysis of talent management, personality traits, and competencies for global leadership development?
Addressing leadership at both the national and international levels requires a multidimensional approach, especially in our interconnected digital age. Initiatives such as taking measures to promote diversity and inclusion:, an atmosphere of lifelong learning, and an open dialogue between geographically widespread teams could be helpful.

From a sales and marketing perspective in IT, global leadership implies not just understanding diverse markets but also the socio-political and economic factors, personality traits, and competencies influencing them.

In conclusion, while inherent personality traits play a role in effective global leadership, targeted competency development through strategic talent management is the key. As the world grows more interconnected, leaders need to possess a blend of local insight and global foresight."

Do you believe that management and leadership are distinct from one another, and what steps do you regularly take to guarantee that specific tasks go off without a hitch?
Management and leadership are distinct concepts. Management focuses on ensuring desired outcomes from individuals by providing direction and ensuring adherence to processes. On the other hand, leadership involves being two steps ahead, inspiring people to embrace a vision for growth, and leading by example.

Effective leaders demonstrate the desired behavior, making it easy for others to observe and follow suit without explicit rules. Leadership is a style, while management is more concerned with governance and oversight. Both play crucial roles in achieving success within an organization, but they operate differently and require unique skill sets. Understanding these differences can contribute to a well-balanced and productive work environment.

Effective leaders demonstrate the desired behavior, making it easy for others to observe and follow suit without explicit rules.

In your experience, what is the key to developing a strong and successful team? Can you please describe a new and innovative marketing tactic you have used recently, and what did you learn from the experience?
Developing a strong team involves leveraging personal references and trust in the selection process. People who already know and trust the organization are more likely to embrace its culture positively.

Additionally, highlighting the growth opportunities and coaching potential within the team can attract new members. Recognition and success stories of existing team members can serve as inspiring examples, leading to increased interest in joining the organization.

What are the future additions to business development in terms of digital marketing?
In the realm of digital marketing, future strategies will revolve around tailoring experiences for readers or users. Personalized user and customer experiences will replace generic approaches. Each role and persona accessing a website or product should be provided with a uniquely crafted experience.

Furthermore, connecting with the audience effectively is crucial in the age of information overload. To capture attention, creating people-centric videos that convey messages concisely is recommended. The ability to engage the audience briefly can leave a lasting impact amidst the abundance of content on digital platforms. Ensuring the audience connects with the message in that short span will be key to successful digital marketing.

"Team management, regardless of geography, has always been central to organizational success."

What are the key trends shaping the team management across domestic and international geographies?
Team management, regardless of geography, has always been central to organizational success. With the proliferation of technology and a more globally integrated workforce, several key trends are shaping the future of team management across both domestic and international landscapes like remote and hybrid work model, Diversity, Equity, and Inclusion (DEI), digital collaboration tool, and emphasis on mental well being, opportunities for upskilling and re-skilling, cultural intelligence, setting up cross functional teams, are some of the measures.

What initiatives or policies do people believe organizations should adopt to support the advancement of women in leadership positions?
The underrepresentation of women in leadership roles can be attributed to various factors, including family responsibilities and societal conditioning.

To address this disparity and promote the advancement of women into leadership positions, organizations can adopt several initiatives and policies like offering mentorship and Sponsorship Programs, Leadership Training that includes skill development programs tailored for women to prepare them for senior roles. Besides, Flexible Working Hours part-time roles, or remote work and childcare Support play a significant role in supporting women, especially during the critical years of child-rearing.

Other initiatives such as networking opportunities, equal pay initiatives, clear Anti-Discrimination and Anti-Harassment Policies, Transparent Promotion Processes, equal pay initiatives are a few other measures. Last but not least, design an inclusive workplace culture that values and respects diversity. This could include everything from the physical layout of the office to the corporate culture and values.