As we enter the digital age, the ways in which we work, shop, and spend our free time are rapidly changing. The fashion industry has also undergone a great transformation, with both retailers and consumers opting to interact and conduct transactions online. Indian fashionistas now have a much wider range of products to choose from – thanks to the latest developments in technology. Women all over the country can shop at aesthetically appealing online stores, pay through integrated online gateways, and enjoy seamless delivery and return logistics. Here are some of the ways in which women are using technology to stay abreast of fashion trends:

The world is Your Oyster- Go Discover

They may be located in different continents; yet Delhi and New York are now closer than ever. The increasing penetration of high-speed internet has connected the entire globe, with the result that a trend emerging in any part of the world can be promptly consumed all over.Given the dizzying pace at which fashion trends change, consumers have access to an infinite range of content at any given point in time. This makes ‘discovery’ not just the process of finding something new, but gaining immediate access to something fresh and highly relevant. Platforms that act as aggregators for different vendors have become one-stop shopping destinations for women in India. The plethora of options available to customers means that brands are already offering the best deals and discounts online, allowing fashionistas to reserve their concentration for the trendiness of a product.

Personalised Offers- It’s All About You

Choosing the trends that suit you best is a crucial part of staying on top of your fashion game, and being constantly bombarded with information and options hardly help the situation. For a customer to stay fashionably forward, she needs to view products in a way that makes it absolutely convenient for her to choose the right ones for herself. The good news is that technology is making this possible! Advanced machine learning algorithms have become an integral part of the fashion industry as platforms strive to build models based on what an average customer needs.

The leading platforms of the country are leveraging technology to offer customers personalised feeds and avoid any clutter. The focus of the sector has shifted to anticipating what the shopper is likely to look for, and then offering the same in order to enhance the experience of e-shopping.

"Advanced machine learning algorithms have become an integral part of the fashion industry as platforms strive to build models based on what an average customer needs."

Shopping on the Go – Not a Moment Wasted

e-Commerce has brought an entire world of options into the customer’s palm. With the widespread adoption of smartphones, a number of platforms in India have launched mobile apps that allow fashion enthusiasts to shop on the go. Purchasing a product no longer requires you to set aside a few hours over the weekend to go scouting through the market with your friend or relative. Now, women can shop instantlyeven while travelling by the metro or while taking a short break at work. Customers can track the inventory of their favourite brands with just a few taps on their smartphone,no matter where they are. The concerns usually associated with online shopping are also now rapidly receding in the background. For example,delivery processes are becoming increasingly swifter by the day, and finding the perfect fit is easy with an entire range of size specifications available for every product. And of course, the incredibly fast payment gateways integrated with apps allow one to make secure and instantaneous transactions with multi-layered authentication processes.

Interaction with Friends & Experts- Share & Grow

Fashion is as much about following the freshest trends as it is about personal style and innovation. Getting your hands on the most fashionable products is only the first step;carrying it all off with panache comes next. Women around the world make shoes, dresses, sunglasses, and the likes that work for them by sharing tips with friends, reading up on what style gurus have to say, and using their imagination to create something unique. The creation of online social fashion networks has streamlined this phenomenon, providing women convenient access to blogs, tips, and DIY stories.Joining a style-centric social network makes one a part of a fashion community that transcends geographical boundaries – a sisterhood where you can share these tales and move forward together.Every customer thus has the potential to become a fashion influencer, someone whocan inspire others and garner some inspiration in return.

The Future Ahead- Lots More in Store

The fashion industry today bears little resemblance to the way it was organised a decade ago. While customers do still feel in awe of trends and designs, they exercise a lot more power and can negotiate with the industry on their own terms, making every trend their own. Women can discover an entire world of fashion instantly, receive personalised recommendations, view options that are perfect for them, shop multiple items in minutes, pay securely, follow celebrities’ personal style, and share their own reviews with friends. And yet, this is just the beginning of the transformation, with a lot more in store. The intersection of technology and fashion is generating amazing results, and this interplay is set to become even more intense in the years to come. Features like digital fitting rooms, visual search,and digital assistants are all set to enhance the e-Commerce industry,providing shoppers with more scope for accuracy when they choose products online.