Artificial Intelligence-Based Beacons: Path To The Future

An alumnus of Massachusetts Institute of Technology, Srikanth Appana is a technology & business acumen. An alumnus of Maharishi University of Management, Srikanth Commuri is an entrepreneur & a trained B2B sales expert.

Srinivas, a corporate employee, is a proud man. Today, he received an award as a top performer from his organization. His senior management congratulated him with a memento and his team surprised him with an expensive mobile phone and entire team had a wonderful dinner together; such a beautiful way to end the weekend.

Workaholic Srinivas hardly finds time to attend to his personal work. His day starts early morning by dropping kids to school, and driving long miles to reach office, attending to his cubical works, team meetings, customer interactions and again pick-up children back from school and reaching home tiredly. It is not just Srinivas, but many of us, we are in the same cycle and circle. The biggest challenge to Srinivas is where and how to find time to buy a SIM card for his phone gifted by his team mates. It has been a week and he still struggles to find time to stop by at a Telecom store and buy a SIM card.

Murali & Revathi, a retired couple, live in Mangalore, and their daughter Smitha, an IT professional who works in Banga-lore, sends a LED TV as an anniversary gift to them. It has been weeks the TV got delivered, but the DTH connection has not yet been installed though the next shop where the couple live which has a DTH store. They depend on their daughter to select the right DTH connection and package.

Beacon automation is a solution which can fix Srinivas' or Smitha's problem. Using Beacon technology, solutions can be automated like presence authentication, proximity or location-based marketing services. Bea-cons are very low-priced hardware that can be easily mounted anywhere. They are battery-friendly and use bluetooth which can transmit messages or prompt directly on user smartphones allowing to exchange communication with nearby devices, using BLE ­ bluetooth low-energy signals that can be connected to any smart-phones and notify users according to demographics, behavior and location. This is more proximity-based campaigns and marketing which can automate digital solutions and services.

Beacon wireless technology is shaping the future by creating new integration strategies between hardware devices and creating personalized consumer experience

They are not highly dependent on Wi-Fi or cellular net-works to maintain connectivity to send and receive communications with user smartphones. Beacons are smart and will change the customer experience like their pioneers such as QR codes, geofencing, or GPS, which work much better, as they do not have any dependencies on third party and create active interaction in engaging customers.

The Beacon platform acts as an aggregator and collaborator to send & receive requests on a simplified common platform. Smartphones which are on bluetooth connect to a nearest Beacon placed and send a notification about the exclusive deals to customers, which helps to initiate an e-Commerce conversation, which also triggers proximity marketing to the connected users. The Beacon technology empowers proximity-based experience for the users to connect and interact with the applications.

The AI Beacon is a serving engine in the application that establishes a lean communication on customer devices. It can serve products and services based on situational requirements and needs. The objectives considered when designing the application is to create need and task-based workspaces, location awareness and portability, by serving an order in limited amount of time with personal customization.

The Beacon serving engine uses a framework mode to accelerate the mobile app with much faster pace, and entire development and deployment runs on cloud, which directly fetches data from cloud servers with real time data storage & streaming, and takes minimum space in local memory.

The Beacon engine adjusts based on the user behavior and strategically provides the best user experience to the customers who use different sets of mobile devices. The engine is highly adaptable and scalable, enhancing application functionality across the platform. Machine to machine connectivity which will soon establish real time sync between two hardware environments, will create predictive analytics with endless opportunities.

The application which is in current state of prototype gets connected with location-based beacons and services. It predicts and personalizes products & services according to the customer requirements & preferences and provides real time choice & options. Both the Google Beacon and iOS iBeacons enable platforms to design, manage and deploy Beacons remotely, integrate with platforms and services by helping users' devices to discover content and functionality across Android, iOS native apps and the web. Beacon wireless technology is shaping the future by creating new integration strategies between hardware devices and creating personalized consumer experience.