Vortex Global Services: Designing & Developing an Eccentric e-Commerce Experience with Appeal beyond Excellence

Beenish Zaidi, Co-Founder & CTO,Ramish Zaidi,  Founder & CEO

Beenish Zaidi, Co-Founder & CTO

Ramish Zaidi, Founder & CEO

Artificial Intelligence & Machine Learning are at the cusp of technological advancements and redefining the future of e-Commerce industry. The revolutionary technologies have the ability to turn around the way e-Commerce companies engage customers and increase the sales conversion. Noticing a multitude of conglomerates shift their vision towards e-Commerce business and online transactions taking the industry by its strides, Ramish Zaidi (Founder & CEO ) & Beenish Zaidi (Co-Founder & CTO) established Vortex Global Services (VGS) in 2015 as a full-fledged e-Commerce web design & development company offering services nationally and internationally, with a mix of experience, expertise and excellence.

“With more than half the online e-Commerce transactions now happening on mobile, our design and development focus is mobile first, customer-centric where through well researched UI and carefully thought-out UX, we put forward client’s brand in such a visually appealing and attention-grabbing way that only quite a few other e-Commerce companies in India are able to do, at the same
time not compromising the website security, speed and performance,” explicates Ramish. Topping that is VGS’ business strategy of exploiting Machine Learning technology for giving an edge to their clients, not only to succeed, but to reach the top in their niche.

Right Mix of Vision & Assistance
VGS’ unique proposition certainly reflects in its design competence that creates appeal for the clients and highlights the brand’s core vision. While the company’s focus on highly specialized niches such as wineries and plant nurseries scales its success, building custom tools through VLabs initiative encourages client satisfaction with respect to their mobile/web development projects, hence value-oriented servicing with customized assistance.

"VGS’ unique proposition certainly reflects in its design competence that creates appeal for the clients and highlights the brand’s core vision"

Owning flagship in 360-degree servicing (brand creation, e-Commerce website and mobile app development & digital marketing), the company offers comprehensive services inclusive of branding & UI/UX, e-Commerce consultation, Open Source e-Commerce development with Magento CMS, SaaS platform based e-Commerce development with Shopify, e-Commerce mobile app development, custom functionality development, security and digital marketing. Besides offering customization advantage and extensive end-to-end services, VGS has a business analysis team in action that collaborates with the client for project requirement discovery and scoping, for creating awareness about design conceptualization and development functionalities.

Flexible Eco-System that Thrives Creativity
VGS concocts a unique culture with codes of creativity, teamwork and collaboration to allow in-house designers to explore their calibre beyond excellence. Ramish asserts, “Our design team follows the design concept and scope along with branding guide to come-up with a custom mockup design”. The company proceeds with website development process only after the client’s cent percent satisfaction with the conceptualized design. No wonder, VGS is one of the founding members of NASSCOM Lucknow chapter for contriving an innovative ecosystem!

The Future Ahead
VGS started as a market research consulting firm in New Zealand, but when clients’ demand to recommend India-based web development company picked pace, the duo decided to start their own firm in India to serve international clients. Today, designing stellar experiences for international clients like Vivid Cuisine, Hasslachers, Misfit London, SemiconParts and many more, VGS deploys e-Commerce websites on state-of-the art PCI DSS compliant servers and conducts thorough audits for website permissions.

“Our maintenance team makes sure never to miss a security patch, CMS or plug-in update when it is released,” adds Beenish. Driven by a team of 25 tech-savvies, VGS stations its roots in Lucknow and records exponential growth annually, both in client acquisition and revenue graph. In future prospects, the company envisions expanding its footprints by edifying exclusive e-Commerce development center in Noida and setting up sales office in the U.S. & U.K.