Extreme times of the COVID-19 pandemic have pushed every industry to come up with creative solutions to sustain their businesses. While every business resorted to the virtual medium to stay afloat and recover, the event sector was no exception, pioneering the era of virtual events. Experts in the event business have been reimagining their event lineups with a one-of-a- kind virtual event solution, which has progressively become the industry's new normal. They have been developing at a rapid pace, and the virtual event industry is expected to grow exponentially at both the national and global levels. While businesses focused on survival and recovery in 2021, the events industry left no stone unturned in its quest to rise and shine.

Significantly, one of the emerging industry-leading event management organizations with its in house capabilities of catering to all scales of Physical/ Onground Events, Hybrid Events, and Virtual Events is Rx Events. Over the last three years, Rx Events has been laying its core expertise in steering impactful and result-oriented medical/healthcare conferences as well as corporate events. “We believe in providing a competitive edge to our clients by paying attention to every detail and implementing the best program practices,” signifies Hardik Chandarana, Founder and CEO, Rx Events.

Rx Events is known for offering end-to-end event management for three types of events namely physical / on-ground events, hybrid events, and virtual events. The firm ensures that every aspect of the event is taken care of, right from conceptualizing the theme and logo of the event, planning and preparing the program, faculty, delegate management, designing promotional inputs, social media management, event execution, to post-event reporting. Further, the proficient team at Rx Events has diverse experience in Event Operations, Productions, Graphic Designing, Information Technology, and Account Management. They give clients round-the-clock support and adhere to the Never Say ‘No’ philosophy. The team is capable of working on tight deadlines while meeting all of the clients' objectives, as well as providing post-event support expense management and overall viability of the event.

Rx Events strives to make virtual events engaging and seamless experiences for virtual attendees by providing immersive experiences, networking lounges and breakout rooms, live polling, a spotlight on a specific speaker or panel during the discussion, managing technical glitches as well as a quick troubleshooting approach while one is being streamed live. Rx Events organizes truly one-of-a-kind virtual events by leveraging 3D Virtual Platform with interactive features streaming on multiple platforms. Moreover, the firm effectively uses social media and email campaigns to promote any virtual event by creating event-specific pages on Facebook, LinkedIn, Twitter, and Instagram- Customized Targeting to the potential delegates, sponsors, and building a database of prospective sponsors and delegates.

“Rx Events effectively uses social media and email campaigns to promote any virtual event by creating event-specific pages on Facebook, LinkedIn, Twitter, and Instagram- Customized Targeting to the potential delegates, sponsors, and building a database of prospective sponsors and delegates”

Rx Events has also evolved by introducing Metaverse in the realm of Virtual Events, which was launched on March 12th of this year. The technology enhances the interactive aspects for the attendees and provides a life-like experience to network and learn during this event while sitting at ease in your workplace.

"Virtual space is developing, and we're constantly striving to make virtual events space as interactive and engaging as real-world events. Clients are liking the new immersive 3D platforms and interactive features which allow them to attend the conference at their ease and view the sessions of their interest,” signifies Hardik Chandarana.

A Notch Ahead Of All
The Delhi Ophthalmological Society (DOS) is an association for continuous medical education and fellowships among Ophthalmologists worldwide. The dedicated team at Rx Events was delighted to collaborate with them to assist them with arranging the virtual conference in the year 2020. The conference was a 3-day celebration of Ophthalmology featuring the best works in the field of cataract, refractive surgery, cornea, glaucoma, and many different niche areas. It was one of its kind experiences for the team to work for this conference as it included a broad event structure ranging from virtual symposia to instruction sessions to live surgery demonstrations. The entire project plan was prepared and implemented in 8 days by a team of 40 people who worked ceaselessly. It was a massive academic extravaganza, with 800 faculty members joining from across the globe at 14 different virtual halls over the course of three days, and 30 live surgeries were streamed in one day which was named as Surgical Sunday.

Events is one of the few companies that has embraced virtual events quickly, hosting its inaugural virtual event in the first week of April 2020, right after the countrywide lockdown

Research Society for the Study of Diabetes in India (RSSDI) is the largest organization of Diabetes Healthcare professionals and researchers in Asia established to encourage research, awareness, and education in the prevention and management of Diabetes. They conduct conferences and training and workshops for doctors and other healthcare professionals (HCPs) to keep them updated with the latest advances in the field of Diabetes management. Like every year, the association wanted to bring together a significant number of doctors, faculty, and HCPs from across India, as well as international faculty. For Rx Events, rebuilding the conference into a user-friendly and interactive virtual conference with low or no movement of individuals participating from around the world was both a challenge and an exciting opportunity. Later on, it was decided to organize this conference in Hybrid mode where few national faculty were present in Ahmedabad along with some 400 Delegates and 20000+ Delegates joined on a virtual platform to listen to the scientific deliberations.

“Rx Events has highlighted and rightly positioned itself as one of the emerging companies in the virtual world”

A team of more than 30 individuals worked meticulously to make the arrangements at venue, design the program, testing the virtual platform, online marketing, end-to-end coordination with faculty and delegates as well as conducting well-structured dry runs to ensure seamless and successful events. The event was phenomenally executed, with over 400 faculties from India and around the world in 6 parallel halls over 4 days and 400+ streaming hours, as well as animation and branding, to make it an exceptional event. The allure of this conference was that it had 70+ exhibitors who had a fantastic opportunity to reach out to larger prospects, as well as an incredible 25,000+ delegates, making it the largest academic conference in the history of RSSDI annual conferences.

“Working with Rx Events was an amazing experience, with the professional approach of their team and always ready to accept any new challenges suggested by the organizing committee” adds the Organizing Committee of RSSDI 2021.

An Upsurging Journey
Rx Events is one of the few companies that has embraced virtual events quickly, hosting its inaugural virtual event in the first week of April 2020, right after the countrywide lockdown. The initial days were challenging for a few of the events since the Rx Events team was working from home, and coordinating huge events with 30,000+ participants in a single event was a tremendous undertaking; nonetheless, the team quickly adjusted to the new normal. Soon, Rx Events highlighted and rightly positioned itself as one of the emerging companies in the virtual world. The firm has organized 200+ large conferences and more than 1000 Webinars in the last 2 years and has grown at a 45 percent annual rate. And as it forges ahead, the firm is planning to expand and have its offices in all metro cities of India.

"I constantly remind my team that whether an event is a success or not, you should not feel that you didn't put 100% of your work into this project and that you could have done better at the end of it. We have always observed that companies lose their core philosophy after a few years of inception, but we'll never lose sight of our underlying concept, which is client satisfaction and 100% effort," concludes Hardik Chandarana.