Rakesh Kumar
CEO
We have connected our system to these four useful nodes where every citizen of India, every consumer of the product, irrespective of the person being educated or not, living in the city or village, can use the product based on their availability of the source
Gurugram headquartered VCQRU (owned by Accomplish Trades solutions Pvt. Ltd.), has been working on this patent pending solution since 2005. VCQRU has essentially revolutionized the supply chain, by devising a solution that makes the product packaging smart and therefore manufacturer, and the brand owner can establish a dynamic connect with the direct customer. In doing so, the brands can connect with their customers on personal level by giving theme several benefits like authenticity verification, customer loyalty etc. Such platform can serve as common grounds for the manufactures and brand owners to connect in terms of customer feedback, customer care interaction, notification of any product launch, run a special offer in the background. All these can help manufacturers increase the sales with their direct customers.
VCQRU provides a full suite of brand protection solutions & strategic advice designed to secure your products and brands from counterfeiters through Dynamic QR codes. To compile and define VCQRU’s portfolio, the firm offers Anti-Counterfeit, Loyalty Schemes, Brand protection, E-Warranty Services. If you’re also searching for a reliable digital marketing, website design and Mobile App development your search ends on us. With vast experience and advanced industry knowledge, VCQRU is eligible to cater to the different needs of its various clients helping them to serve their direct customers.
A First Of Its Kind – Factors That Set VCQRU Apart
VCQRU makes the product packaging smart and thereafter manufacturer can establish a dynamic contact with users. This contact can be used to provide multiple benefits to users like Authenticity verification, Loyalty rewards, Customer survey, customer feedback, customer care, conveying new product releases, special offers. This also helps manufacturers immensely by way of providing insight for customer satisfaction, product distribution geography, gaps in brand presence, targeted advertising etc.
VCQRU provides a full suite of brand protection solutions & strategic advice designed to secure your products and brands from counterfeiters through Dynamic QR codes. To compile and define VCQRU’s portfolio, the firm offers Anti-Counterfeit, Loyalty Schemes, Brand protection, E-Warranty Services. If you’re also searching for a reliable digital marketing, website design and Mobile App development your search ends on us. With vast experience and advanced industry knowledge, VCQRU is eligible to cater to the different needs of its various clients helping them to serve their direct customers.
A First Of Its Kind – Factors That Set VCQRU Apart
VCQRU makes the product packaging smart and thereafter manufacturer can establish a dynamic contact with users. This contact can be used to provide multiple benefits to users like Authenticity verification, Loyalty rewards, Customer survey, customer feedback, customer care, conveying new product releases, special offers. This also helps manufacturers immensely by way of providing insight for customer satisfaction, product distribution geography, gaps in brand presence, targeted advertising etc.
The most important advantage is that generally there is no additional cost of this solution for product packaging as it can utilise the existing packaging with very minor modification. It can also save cost for maintaining separate customer care infrastructure for manufacturers as VCQRU can also provide this solution. Hence companies do no need to spend on maintaining a separate customer care staff, office, telephone number, email and postal address.
VCQRU has closely observed that their clients in the B2B segment find it difficult to juggle between features like Track & Trace, customer feedback, customer loyalty, customer care solutions and special offers. VCQRU platform gives the unified stage to such businesses to conduct these initiatives.
One of the other USPs of VCQRU platform is that unlike other solutions in the market that requires the user to download a mobile application or access a website VCQRU has designed the solution in such a manner that the user needs to simply scan a QR code via smartphone in order to get going with it. This feature removes the element of dependency.
VCQRU is a combination of printing and software solutions for manufacturers, thereby truly making it Smart and a one stop solution. The brains that went behind gaps in brand presence, targeted advertising etc.
The most important advantage is that generally there is no additional cost of this solution for product packaging as it can utilise the existing packaging with very minor modification. It can also save cost for maintaining separate customer care infrastructure for manufacturers as VCQRU can also provide this solution. Hence companies do no need to spend on maintaining a separate customer care staff, office, telephone number, email and postal address.
VCQRU has closely observed that their clients in the B2B segment find it difficult to juggle between features like Track & Trace, customer feedback, customer loyalty, customer care solutions and special offers. VCQRU platform gives the unified stage to such businesses to conduct these initiatives.
One of the other USPs of VCQRU platform is that unlike other solutions in the market that requires the user to download a mobile application or access a website, VCQRU has designed the solution in such a manner that the user needs to simply scan a QR code via smartphone in order to get going with it. This feature removes the element of dependency.
VCQRU is a combination of printing and software solutions for manufacturers, thereby truly making it Smart and a one stop solution. The brains that went behind gaps in brand presence, targeted advertising etc.
The most important advantage is that generally there is no additional cost of this solution for product packaging as it can utilise the existing packaging with very minor modification. It can also save cost for maintaining separate customer care infrastructure for manufacturers as VCQRU can also provide this solution. Hence companies do no need to spend on maintaining a separate customer care staff, office, telephone number, email and postal address.
"One of the other usps of vcqru platform is that unlike other solutions in the market that requires the user to download a mobile application or access a website, vcqru has designed the solution in such a manner that the user needs to simply scan a qr code via smartphone in order to get going with it"
VCQRU has closely observed that their clients in the B2B segment find it difficult to juggle between features like Track & Trace, customer feedback, customer loyalty, customer care solutions and special offers. VCQRU platform gives the unified stage to such businesses to conduct these initiatives.
One of the other USPs of VCQRU platform is that unlike other solutions in the market that requires the user to download a mobile application or access a website VCQRU has designed the solution in such a manner that the user needs to simply scan a QR code via smartphone in order to get going with it. This feature removes the element of dependency.
VCQRU is a combination of printing and software solutions for manufacturers, thereby truly making it Smart and a one stop solution. The brains that went behind developing such an exceptional platform or solution hail from premiere tech and IT companies from across the globe. The company has an experienced operations R&D team and an equally energetic customer service team to help businesses conduct a seamless transaction. VCQRU also has a strong architecture support team helping customers with their queries, while the expert business development team continues to reach out to brand owners to educate and assists them further propel their business.
The Power Of A QR Code
Every person has the right to know whether the product they are buying is genuine or not. VCQRU uses truly secure and encrypted codes printed on the labels of the product which are impossible to replicate. With the help of secure mobile/web tools, the authenticity of the product can be checked.
The problem of counterfeiting is affecting almost every sector from consumer and luxury goods through pharma, automotive, and defense. Globally, counterfeiting has become a serious threat. It hampers the reputation of the brand, poses a real danger to the health and safety of consumers, and reduce the profitability of the company.
VCQRU Anti-Counterfeit solution is very flexible and customizable. To prevent the counterfeits of a brand, the company offers dynamic QR codes to be affixed to the products. These codes make each product uniquely identifiable, and the codes can be scanned using any QR code scanner.
"VCQRU provides a full suite of brand protection solutions & strategic advice designed to secure your products and brands from counterfeiters through dynamic QR codes"
Cross Industry Demands
VCQRU has a broad clientele ranging from cities to districts to villages. The firm gets a plethora of requests on its servers about the product. To precisely state, almost every industry realizes the potential of this revolutionary product, especially the automobile sector wherein the loyalty scheme and anti-counterfeiting is popular. Most importantly, the healthcare sector, that is most sensitive when it comes to duplicity, welcomes the product with enthusiasm. FMCG holds the torch in encountering the most cases of counterfeiting especially in this pandemic induced supply chain obstacle. Products are being adulterated and faked more so now than ever.
More Technology, Lesser Cost Overalls
VCQRU is currently mounted on Microsoft Azure for its data storage & security requisites. The firm ensures that only the latest tech is deployed in order to secure & make avail the customer data without having to compromise on the trust of it clients. In the near future, VCQRU will further enhance & secure the platform by introducing the power of ML and Blockhain. However, VCQRU’s primary goal will be to maintain the cost effectiveness of the platform and make it more affordable with more advanced features. VCQRU will essentially save a buck-load of capital for the clients who are usually concurred in the printing and packaging of their product. Not just that, VCQRU’s customer service team will fill in for the queries that are generated by the clients’ customers regarding their product.
VCQRU has broadly focused on digitally connecting brands & customers through Anti- Counterfeiting, Build Loyalty, eWarranty system, and the Track & Trace model. The Track & Trace feature allows the brand to stay updated with customers’ whereabouts and their buying pattern, and also help customers to make the best of their favourite brands. VCQRU also promises to offer its solutions customized to specific demands. Some brands prefer the solution to be integrated onto their website. VCQRU does that too. Moreover, becoming a one-stop-provider for all of businesses’ digital presence needs, VCQRU has ventured into offering several other quintessential services like Digital Marketing, Software/ Website development.
With a strong feeling about the product’s future, Rakesh Kumar says, “With this product, we are saving your money. We are increasing your sale. We are increasing your loyal customers. We are giving you insight of your sales data, which can be used for making strategy for your future”. VCQRU is determined to transform the way product reach the end consumer in its purest form and the market is in for several more surprises in the years to come.
About the CEO
Rakesh Kumar is the Founder & CEO of VCQRU, a platform dedicated to protecting consumers in the global economy by delivering end-to-end security solutions. With 15+ years of professional expertise, Rakesh has a track record of leading sustained growth models in Global IT Products & Services to adapt and thrive.
Being a performance-driven and highly skilled strategist, he has the ability to transform organizations through his strategic thinking, product and project development, and execution capabilities. In addition to his current role at VCQRU, Rakesh has served in the R&D of solutions like Anti-Counterfeit and E-Warranty through building loyalty and revolutionizing technological solutions. He has worked closely with products in organizational culture by providing consulting and advisory services in Enterprises, Startups, Indian Market Players, B2B businesses, Consulting Services, and more. With a strong foundation in the domain of security, his passion for creating a robust business comes in the form of providing customized solutions to ensure customers have the best tools.
At VCQRU, he aims to formulate practical ways of integrating Anti-Counterfeit solutions by offering added security and authentication through the unique implementation of a wide variety of proprietary security features.
Specialties:Anti-Counterfeit, Build-Loyalty, E-Warranty, Track & Trace, Website Design & Development, Digital Marketing, Cash Transfer, Smart Labels, Big Data Analysis, Gift Coupon, Run Survey, Raffle, and Referral Services.
VCQRU facilitates gargantuan cost savings through the following provisions:
•Printed QR code to enable interactions between brands and customers. This allows the brands to instantly connect with their customers, and vice versa. Once scanned, the customer is introduced to a plethora of benefits.
•Brands are availed with Actual Customer data thereby receiving insights into real time customer buying behaviour.
•VCQRU’s Support team can act as the business’ support team thereby saving them huge CAPEX in terms training, infrastructure, and salaries.
•Promotion of new products can also be done on VCQRU’s app wherein in just few clicks, brands can let customer know about a new launch or any other info.
•VCQRU charges absolutely no additional cost while offering the Smart QR code or the 13 Digital Number. A brand has to spend the same amount, as it would while availing the services of any normal printing vendor.
•The Track & Trace feature captures the location of the purchase and the buyer’s phone number in a dynamic form and can also take feedback. This can add up to a brand’s awareness about its customers in order better curate its offerings. All this of course, is done with customer’s permission.
VCQRU is a combination of printing and software solutions for manufacturers, thereby truly making it Smart and a one stop solution. The brains that went behind gaps in brand presence, targeted advertising etc.
The most important advantage is that generally there is no additional cost of this solution for product packaging as it can utilise the existing packaging with very minor modification. It can also save cost for maintaining separate customer care infrastructure for manufacturers as VCQRU can also provide this solution. Hence companies do no need to spend on maintaining a separate customer care staff, office, telephone number, email and postal address.
"One of the other usps of vcqru platform is that unlike other solutions in the market that requires the user to download a mobile application or access a website, vcqru has designed the solution in such a manner that the user needs to simply scan a qr code via smartphone in order to get going with it"
VCQRU has closely observed that their clients in the B2B segment find it difficult to juggle between features like Track & Trace, customer feedback, customer loyalty, customer care solutions and special offers. VCQRU platform gives the unified stage to such businesses to conduct these initiatives.
One of the other USPs of VCQRU platform is that unlike other solutions in the market that requires the user to download a mobile application or access a website VCQRU has designed the solution in such a manner that the user needs to simply scan a QR code via smartphone in order to get going with it. This feature removes the element of dependency.
VCQRU is a combination of printing and software solutions for manufacturers, thereby truly making it Smart and a one stop solution. The brains that went behind developing such an exceptional platform or solution hail from premiere tech and IT companies from across the globe. The company has an experienced operations R&D team and an equally energetic customer service team to help businesses conduct a seamless transaction. VCQRU also has a strong architecture support team helping customers with their queries, while the expert business development team continues to reach out to brand owners to educate and assists them further propel their business.
The Power Of A QR Code
Every person has the right to know whether the product they are buying is genuine or not. VCQRU uses truly secure and encrypted codes printed on the labels of the product which are impossible to replicate. With the help of secure mobile/web tools, the authenticity of the product can be checked.
The problem of counterfeiting is affecting almost every sector from consumer and luxury goods through pharma, automotive, and defense. Globally, counterfeiting has become a serious threat. It hampers the reputation of the brand, poses a real danger to the health and safety of consumers, and reduce the profitability of the company.
VCQRU Anti-Counterfeit solution is very flexible and customizable. To prevent the counterfeits of a brand, the company offers dynamic QR codes to be affixed to the products. These codes make each product uniquely identifiable, and the codes can be scanned using any QR code scanner.
"VCQRU provides a full suite of brand protection solutions & strategic advice designed to secure your products and brands from counterfeiters through dynamic QR codes"
Cross Industry Demands
VCQRU has a broad clientele ranging from cities to districts to villages. The firm gets a plethora of requests on its servers about the product. To precisely state, almost every industry realizes the potential of this revolutionary product, especially the automobile sector wherein the loyalty scheme and anti-counterfeiting is popular. Most importantly, the healthcare sector, that is most sensitive when it comes to duplicity, welcomes the product with enthusiasm. FMCG holds the torch in encountering the most cases of counterfeiting especially in this pandemic induced supply chain obstacle. Products are being adulterated and faked more so now than ever.
More Technology, Lesser Cost Overalls
VCQRU is currently mounted on Microsoft Azure for its data storage & security requisites. The firm ensures that only the latest tech is deployed in order to secure & make avail the customer data without having to compromise on the trust of it clients. In the near future, VCQRU will further enhance & secure the platform by introducing the power of ML and Blockhain. However, VCQRU’s primary goal will be to maintain the cost effectiveness of the platform and make it more affordable with more advanced features. VCQRU will essentially save a buck-load of capital for the clients who are usually concurred in the printing and packaging of their product. Not just that, VCQRU’s customer service team will fill in for the queries that are generated by the clients’ customers regarding their product.
VCQRU has broadly focused on digitally connecting brands & customers through Anti- Counterfeiting, Build Loyalty, eWarranty system, and the Track & Trace model. The Track & Trace feature allows the brand to stay updated with customers’ whereabouts and their buying pattern, and also help customers to make the best of their favourite brands. VCQRU also promises to offer its solutions customized to specific demands. Some brands prefer the solution to be integrated onto their website. VCQRU does that too. Moreover, becoming a one-stop-provider for all of businesses’ digital presence needs, VCQRU has ventured into offering several other quintessential services like Digital Marketing, Software/ Website development.
With a strong feeling about the product’s future, Rakesh Kumar says, “With this product, we are saving your money. We are increasing your sale. We are increasing your loyal customers. We are giving you insight of your sales data, which can be used for making strategy for your future”. VCQRU is determined to transform the way product reach the end consumer in its purest form and the market is in for several more surprises in the years to come.
About the CEO
Rakesh Kumar is the Founder & CEO of VCQRU, a platform dedicated to protecting consumers in the global economy by delivering end-to-end security solutions. With 15+ years of professional expertise, Rakesh has a track record of leading sustained growth models in Global IT Products & Services to adapt and thrive.
Being a performance-driven and highly skilled strategist, he has the ability to transform organizations through his strategic thinking, product and project development, and execution capabilities. In addition to his current role at VCQRU, Rakesh has served in the R&D of solutions like Anti-Counterfeit and E-Warranty through building loyalty and revolutionizing technological solutions. He has worked closely with products in organizational culture by providing consulting and advisory services in Enterprises, Startups, Indian Market Players, B2B businesses, Consulting Services, and more. With a strong foundation in the domain of security, his passion for creating a robust business comes in the form of providing customized solutions to ensure customers have the best tools.
At VCQRU, he aims to formulate practical ways of integrating Anti-Counterfeit solutions by offering added security and authentication through the unique implementation of a wide variety of proprietary security features.
Specialties:Anti-Counterfeit, Build-Loyalty, E-Warranty, Track & Trace, Website Design & Development, Digital Marketing, Cash Transfer, Smart Labels, Big Data Analysis, Gift Coupon, Run Survey, Raffle, and Referral Services.
VCQRU facilitates gargantuan cost savings through the following provisions:
•Printed QR code to enable interactions between brands and customers. This allows the brands to instantly connect with their customers, and vice versa. Once scanned, the customer is introduced to a plethora of benefits.
•Brands are availed with Actual Customer data thereby receiving insights into real time customer buying behaviour.
•VCQRU’s Support team can act as the business’ support team thereby saving them huge CAPEX in terms training, infrastructure, and salaries.
•Promotion of new products can also be done on VCQRU’s app wherein in just few clicks, brands can let customer know about a new launch or any other info.
•VCQRU charges absolutely no additional cost while offering the Smart QR code or the 13 Digital Number. A brand has to spend the same amount, as it would while availing the services of any normal printing vendor.
•The Track & Trace feature captures the location of the purchase and the buyer’s phone number in a dynamic form and can also take feedback. This can add up to a brand’s awareness about its customers in order better curate its offerings. All this of course, is done with customer’s permission.
