Mohammed Zabeeh Ur Rahman, Founder
Aaqil Jamal, Partner & Chief Creative Officer
With advancements in technologies like AI and AR, designs are now more personalized and immersive. UI/UX plays a key role in enhancing user satisfaction, increasing conversions, and building strong brand identities. Through user research, wireframing, prototyping, and testing, businesses can deliver impactful solutions that drive growth and loyalty.
Driven by its thoughtful approach to design, 11pixels Design Studio emerged as a brand rooted in purpose and emotion. Standing at the forefront of digital evolution, it believes that meaningful design starts with genuine human connection. This is embodied in the brand ‘11pixels’ too, signifying a 1:1(one-to-one) journey between 11pixels Design Studio and its clients.
11pixels Design Studio’s journey began when the founder, while working at a small company, designed a logo for an organic farming cooperative in Mangalore. Inspired by symbols of growth and harvest during a visit to their father’s village, the design instantly resonated with farmers.
Sharing these stories on Instagram sparked momentum. Soon after, Aaqil Jamal, Partner & Chief Creative Officer, 11pixels Design Studio, joined the company, bringing clarity to bold ideas and heart into every pixel.
Building on its human-centered approach, 11pixels Design Studio begins every project not with wireframes, but with real conversations, listening intently for the moments that make each brand truly unique. While templates can assemble layouts, they cannot capture the spark of a user or the heartbeat of a company’s journey.
By weaving the client’s story into every interaction, it creates intuitive experiences rooted in genuine human needs. AI supports its research, but empathy, creativity, and storytelling are what truly bring each design to life.
A Four-Pillar Creative Framework
Carrying forward its commitment to collaborative creativity, 11pixels Design Studio anchors its services in four key pillars that shape intuitive design experiences across all customer touchpoints, each thoughtfully crafted by the founding titans of its team.
The Research arm includes UX Research, Design Audits, Usability Testing, Ethnographic Research, Accessibility Audits, and Trend Research. Branding encompasses Brand Strategy, Logo Design, Brand Refresh, and more. Design spans UI/UX, Interaction Design, Motion Graphics, and Prototyping, while Build delivers responsive development across web and mobile platforms.
With this approach at its core, Aaqil Jamal, Partner & Chief Creative Officer at 11pixels Design Studio, highlights, “11pixels Design Studio takes challenges very seriously. Client constraints push us beyond limits, sparking unexpected creativity.
We believe that complete freedom can lead to confusion, whereas constraints foster focus. Involving clients early in the design and development process ensures they feel genuinely engaged and contribute meaningfully to the journey”.
Building on its culturally rooted approach, 11pixels Design Studio follows a flexible process adaptable to any global aesthetic. Through in-depth research, it identifies key elements such as in Bahrain, where specific rules on color, patterns, and royal imagery shaped the design.
Expanding on its strategic mindset, it goes beyond showcasing just the logo, typography, or color. What sets it apart is its focus on defining a brand’s tone, personality, imagery, and story, creating designs that deeply resonate with the target audience.
Building Brands That Scale with Purpose
Reinforcing its streamlined and future-ready approach, 11pixels Design Studio is guided by a core vision shaped by the founders and supported by clear SOPs (standard operating procedures), enabling team members to deliver with precision and minimal intervention.
This ensures faster execution without compromising quality. Its development process follows a mobile-first mindset, emphasizing intuitive user interactions and scalability. By leveraging existing tools, code libraries, and standard practices, it aligns with industry norms.
Acknowledging the importance of financial sustainability, it believes staying ahead is essential. While avoiding direct copies of renowned artists, it responsibly uses AI-powered platforms like Freepik and Shutterstock with proper attribution.
As a testament to its dedication and creativity, one project that truly stands out in 11pixels Design Studio’s portfolio is the juice brand Ryna. It spent countless late nights iterating and sharing logo variations and packaging designs with the client.
Through extensive user testing and nearly 5-6 months of work, it successfully established the brand’s identity and social media strategy. The effort paid off. Ryna is now the fourth-largest juice exporter, as reported by The Times of India.
Staying true to its belief in meaningful outcomes, Mohammed Zabeeh Ur Rahman, Founder, 11pixels Design Studio says, “While it would be happy to receive awards that aren’t paid for, none have come its way yet. What truly drives the studio is the impact it has created. From Ryna juices in Delhi, Pune, and Gujarat to Tinymingle flashcards on Amazon, and fashion brands like Elefad and Cxnsordd, its clients are actively building their own successful marketplaces”.
Looking Ahead
11pixels Design Studio is driven by a deeper sense of purpose, thereby working in collaboration with Velocity OS, a leader in vehicle operating systems, it aims to enhance daily travel experiences for millions through its innovative solutions. Each project is the result of time, effort, and collaboration between the design team and clients; it didn’t happen overnight.
The studio prioritizes lasting connections over one-time transactions. And this is just the beginning; its vision includes creating real-world products, nurturing a learning community, and embracing uncertainty as a path to meaningful, purpose-led growth.
With this approach at its core, Aaqil Jamal, Partner & Chief Creative Officer at 11pixels Design Studio, highlights, “11pixels Design Studio takes challenges very seriously. Client constraints push us beyond limits, sparking unexpected creativity.
We believe that complete freedom can lead to confusion, whereas constraints foster focus. Involving clients early in the design and development process ensures they feel genuinely engaged and contribute meaningfully to the journey”.
Building on its culturally rooted approach, 11pixels Design Studio follows a flexible process adaptable to any global aesthetic. Through in-depth research, it identifies key elements such as in Bahrain, where specific rules on color, patterns, and royal imagery shaped the design.
Expanding on its strategic mindset, it goes beyond showcasing just the logo, typography, or color. What sets it apart is its focus on defining a brand’s tone, personality, imagery, and story, creating designs that deeply resonate with the target audience.
At 11pixels Design Studio, every pixel is powered by purpose, where real conversations spark bold ideas, and human connection drives meaningful design
Building Brands That Scale with Purpose
Reinforcing its streamlined and future-ready approach, 11pixels Design Studio is guided by a core vision shaped by the founders and supported by clear SOPs (standard operating procedures), enabling team members to deliver with precision and minimal intervention.
This ensures faster execution without compromising quality. Its development process follows a mobile-first mindset, emphasizing intuitive user interactions and scalability. By leveraging existing tools, code libraries, and standard practices, it aligns with industry norms.
Acknowledging the importance of financial sustainability, it believes staying ahead is essential. While avoiding direct copies of renowned artists, it responsibly uses AI-powered platforms like Freepik and Shutterstock with proper attribution.
As a testament to its dedication and creativity, one project that truly stands out in 11pixels Design Studio’s portfolio is the juice brand Ryna. It spent countless late nights iterating and sharing logo variations and packaging designs with the client.
Through extensive user testing and nearly 5-6 months of work, it successfully established the brand’s identity and social media strategy. The effort paid off. Ryna is now the fourth-largest juice exporter, as reported by The Times of India.
Staying true to its belief in meaningful outcomes, Mohammed Zabeeh Ur Rahman, Founder, 11pixels Design Studio says, “While it would be happy to receive awards that aren’t paid for, none have come its way yet. What truly drives the studio is the impact it has created. From Ryna juices in Delhi, Pune, and Gujarat to Tinymingle flashcards on Amazon, and fashion brands like Elefad and Cxnsordd, its clients are actively building their own successful marketplaces”.
Looking Ahead
11pixels Design Studio is driven by a deeper sense of purpose, thereby working in collaboration with Velocity OS, a leader in vehicle operating systems, it aims to enhance daily travel experiences for millions through its innovative solutions. Each project is the result of time, effort, and collaboration between the design team and clients; it didn’t happen overnight.
The studio prioritizes lasting connections over one-time transactions. And this is just the beginning; its vision includes creating real-world products, nurturing a learning community, and embracing uncertainty as a path to meaningful, purpose-led growth.
