Every industry has its quiet architects, the companies that make the visible possible. In India’s fast-moving world of events, trade shows, air shows, roadshows and public gatherings where millions converge, the most decisive work happens behind the drapes, inside control rooms, across fiber lines and inside temporary networks that must behave as reliably as permanent infrastructure. Steadily evolving from a niche connectivity provider in the 1990s to a full-scale technology, design and infrastructure partner for some of the country’s most complex live environments, Prime Events and Conferences has lived in this demanding space for nearly three decades.

First Nerves of Live Events

“In the early 90s, event venues had no mobile networks, no internet, and barely any reliable telephony”, says Dr Simha Shastry, CEO, Prime Events and Conferences. Prime began by installing landlines and dial-up internet inside exhibitor booths, a small intervention that quietly reshaped the behaviour of event participants.

Exhibitors could call their offices, update back-end teams, and stay connected through something resembling a modern workflow. Organizers quickly realized that these connectivity stations reduced chaos and brought order to live sites where nothing stayed still for long.

By the mid-90s, Prime was already experimenting with technologies that seem almost mythic today: ISDN enabled video conferencing, live up linking trucks, satellite based feeds, and remote connectivity for

global speakers. Dr Shastry describes a marquee milestone in 1996, when the company set up the international media centre for Miss World at Bangalore’s Chinnaswamy Stadium while simultaneously linking hotel operations via leased lines.

Today, the company positions itself as an end-to-end, professional concept design and execution of events, spanning voice, data, video, design, and analytics

As the events industry matured, Prime expanded from pure connectivity into creative design, fabrication, digital content production, branding, large-format installations and broadcast support. After the company built the technological skeleton of events, clients began asking for the muscle and skin too. A team already wired for engineering rigour grew into one capable of delivering visual storytelling, on-site production and data-driven visitor systems. Today, the company positions itself as an end-to-end, professional concept design and execution of events, spanning voice, data, video, design, and analytics.

Intelligence, Talent, Reach

As the industry begins absorbing AI-assisted design, automated visitor management, predictive analytics, instant video generation, the company approaches it with a mixture of enthusiasm and pragmatism. It is already deploying AI for delegate profiling, acquisition and communication within their event-management platform. The near future lies in using machine learning to streamline requirement gathering, create first-cut proposals, and help exhibitors and visitors match more intelligently inside massive exhibition halls.

It is also revisiting a pre-COVID plan to launch an academy to train talent for the events ecosystem to address the growing skills gap. In addition, being a member of Indian Exhibition Industry Association (IEIA-A), Indian Events, Exhibitions, Conferences, and Events Services Association (IESA), Business Network International (BNI), Lions Business Network (LBM), and the Adventure Tour Operators Association of India (ATOAI) is enabling the company to expand its global footprint, supporting Indian clients in the Middle East, Southeast Asia and Europe, and newly incorporating in the U.S. to provide consulting and end-to-end solutions.