In today's fast-paced global economy, innovation is not just a buzzword but a driving force behind transformative change. As industries evolve and challenges grow more complex, the quest for impactful solutions has become paramount. Amidst this backdrop, one company stands out for its visionary approach and dedication to harnessing technology for societal advancement–Tntra.

Founded by Mehul Desai, a seasoned telecommunications engineer with over three decades of industry expertise, Tntra was born from a profound desire to redefine how the world fosters and harnesses innovation. Desai's journey began in the nascent days of mobile commerce and digital wallets in the 1990s, where he helped develop the foundational patents and technologies that shaped secure mobile transactions worldwide. “While I have a portfolio of 130 patents, I have always emphasized building the ‘three P’s of intellectual property’ – Patents, Products, and People”,highlights Desai. His entrepreneurial spirit and people-centric approach led to him founding, scaling, and successfully selling multiple companies to industry giants like Master-card, setting the stage for the firm’s inception.

Tntra, however, represents more than just another venture. It embodies a culmination of decades of experience and a deep-rooted philosophy. The name itself, derived from ancient Sanskrit scriptures, signifies ‘the right way of doing things’. This encapsulates not just a methodology but a mission to apply innovation and technology to catalyze large-scale societal impact across diverse sectors, such as fintech, healthcare, education, sustainability, e-governance, and more.

Central to the company's ethos is its role as both an innovation infrastructure and ecosystem. This multifaceted approach is built upon five foundational pillars, including comprehensive engineering services capable of manifesting any idea into reality; a dynamic incubator that nurtures ideas from inception to commercialization through a unique five-step process; a venture fund dedicated to aligning with and scaling innovations; a proprietary innovation acceleration and automation platform; and a lifelong learning future-of-work academy designed to empower individuals within enterprises to drive and sustain innovation.

“My first venture took 20 years, from filing the first patent to the company’s acquisition. Tntra aims to compress that timeline for innovators to five or possibly two years and deliver large societal impact in fintech, healthtech, edtech, sustainability, and e-governance by leveraging collaboration and cross-pollination across the ecosystem”, states Desai.

Supporting Innovators & Entrepreneurs on a Global Scale

The company's incubator serves as a nurturing ground, not only helping develop ideas but also meticulously transforming

them into robust intellectual property-based offerings. Besides building patent portfolios and laying architectural groundwork, the company equips innovators with essential frameworks for success by forming comprehensive enterprise plans.

“As ideas evolve into tangible products, we create an ‘engineering pod’, a dedicated team that acts as an extension of the innovator's vision, ensuring seamless product development and faster time-to-market while maintaining innovator ownership”, explains Desai.

Tntra's global reach, spanning across India, GCC, Japan, Singapore, Southeast Asia, Europe, and the US, aids market penetration for clients. If initial markets fall short, the company uses its network to find better entry points, facilitating agile pivots for efficient scaling. Furthermore, to support sustained growth, an independent venture arm evaluates investment opportunities based on merit and market potential. By aligning investments with ventures from its ecosystem, the company provides financial support and fosters collaborative synergies within its network.

The founder's first venture took 20 years, from filing the first patent to the company’s acquisition, but Tntra aims to compress that timeline for innovators to five or possibly two years

Integrating T(u)LIP & Shruti into the Ecosystem

As a culmination of all its initiatives, the company’s T(u)LIP platform emerges as a pivotal enabler. Standing for Tntra's unique lifelong learning and innovation platform, T(u)LIP synergizes Yntra's innovation-acceleration with Gurukula's lifelong-learning the two reference solutions to help enterprises rapidly customize T(u)LIP for their individual and industry needs. This integrated approach streamlines innovation workflows, empowers workforce development, and ensures a sustained competitive edge across diverse industries and global markets. Additionally, the company's AI platform, Shruti, further enhances its technological prowess.

Named after the Hindu goddess of knowledge, Shruti leverages advanced AI algorithms to power T(u)LIP's innovation acceleration and lifelong learning modules. It employs a unique combination of training methodologies to enhance flexibility and performance, setting it apart in its field. For example, within T(u)LIP, Shruti bolsters the five-step process to mitigate risks associated with market, IP, technology, compliance, and business models for innovations. The AI platform also powers a digital twin-based avatar to help employees better deliver, constantly learn, and meet their larger professional, social, and emotional aspirations. This approach allows Shruti to provide tailored solutions and significant performance enhancements across various enterprise functions.

Unique Methodologies

Leveraging Desai’s 30 years of experience in fintech, Tntra has crafted a proprietary 'design for cashless' methodology to prepare businesses of all sizes for cashless economies and digital currencies. While the 'new economy' methodology helps enterprises transition from the information age to the knowledge age, fostering effective community-driven transactions, the company’s supply chain innovation methodology uses blockchain and AI for optimization and resilience. “We also integrate our technological expertise in healthcare, IoT, biotech, and agrotech to offer tailored solutions across diverse industries”, adds Desai.

Toward a Global Innovation Infrastructure

The company envisions transforming T(u)LIP into innovation corridors or networks where multiple T(u)LIP deployments collaborate across markets, enhancing innovation automation and lifelong learning while also facilitating seamless technology transfer and collaboration on a global scale. Additionally, the company plans to offer Shruti-powered solutions to external partners, revolutionizing engineering processes and business operations worldwide.

“Over the past two years, we have consolidated all our diverse capabilities into a cohesive global innovation infrastructure and ecosystem. As we now continue to scale, this strategic pivot aims to position Tntra as a cornerstone for companies seeking comprehensive support in engineering, incubation, venture funding, innovation acceleration, and lifelong learning across diverse sectors and global markets”, concludes Desai.