A smart building is not just about the automation of disparate networks, standards and devices, but more importantly about incorporating the intricacies of architectural acoustics and visual aesthetics. By delving deep into the recesses of any automation building, it is found that the role of the architect besides the automation provider is highly essential in transforming a simple building structure into a smart one. Unlike its competitors, The Sound Factor (TSF) entailing a team of audiophiles, videophiles and acousticians deals directly with tech-savvy and highly experienced architects/interior designers and advises them on the requisite materials for acoustic treatment and isolation of AV rooms in a building, for clients to relish high quality audio and video outcomes. “Our experience centre provides integrated services/solutions in tune with the clients’ desires for complete home automation and edifies them on its working in each room, thereby infusing an experience in their lives,” asserts Marzban Irani, Co-Founder, TSF

Tailor-made Calibration
Established by the consolidated ardour of Milind Mehta and Marzban Irani (Co-Founders) for music, gadgets and technology, TSF stands as a experience

provider for the ultimate AV experience to its clients. TSF’s team of certified calibrators not just involve themselves in installation but calibration of high-end products like projectors, ALR screens, large format & OLED panels, full-fledged DOLBY Atmos and DTS-X setups, and more, on par with the room’s specifications and clients’ needs.

With a deep insight on the interoperability issues involved in the inter-connection of multiple devices, TSF provides top-notch multi-room solutions by connecting music systems or video distribution systems of multiple rooms to a central server

With a deep insight on the interoperability issues involved in the inter-connection of multiple devices, TSF provides top-notch multi-room solutions by connecting music systems or video distribution systems of multiple rooms to a central server, allowing the user to play music/video with just a phone app/automation tablet, in every room. On the other hand, the lighting solutions from TSF provide the right control gear and the right wiring for dimming the lights,creating various aesthetic moods and as a bonus saving cost and energy.

Post-sales Support
TSF’s team of around 25 experts offer a fleet of post-sales solutions/services that entails providing cost-free repair to the faulty products during the warranty period, (usually the first year.) Service is provided

initially via level one support and if unresolved, trained engineers or service centre support take charge. Moreover for products reaching the EOL phase, TSF ensures standby replacement with new products which exemplifies its support long after the prescribed warranty period. Having its stores at Pune and Hyderabad, and an online sales department for knick-knacks, TSF gets most of its products from outside India through master distributors, and also associates with architects/interior designers in view of reaching out to an erudite audience easily.

With a comprehensive insight about the volitility in the emergence and death of a technology, TSF’s technical team constantly attends a plethora of audio/video, calibration, programming & lighting workshops and training programs hosted by various manufacturers, and later trains their staff at in-house training sessions.

Currently offering automation solutions for residential and commercial spaces by deploying multiple technologies and brands in the automation space, TSF also offers voice activation using Amazon Alexa. In keping with its motto of always being on the forefront of Audio Video and Automation technologies, TSF envisions to deploy Apple’s Home pod and IOS Home kit devices into its smorgasbord of services, expand geographically, and also service the now changing pattern of consumption of media.

Its an exciting time to be in the Audio Video and Automation space and TSF is all geared up to face the challenges of bringing the best of Audio Video and Automation to its customers.