Silverwing Roadways (North): Commanding Carrier Services from Jaipur

Pradeep Saraf,CEOA thriving black market keeps on-road cargo thieves in business, especially in a country like India where security for rolling wheels is never that serious. Few years back, the Transported Asset Protection Association(TAPA) released a Cargo Theft Report for Asia, wherein India stood among the top five. This justifies the monopoly, while only the carriers who boast of reliability, security and experience prevail in the segment. This embraces the story of Jaipur-based Silverwing Roadways(North).

Taking pride in its 60 years of legacy in providing comprehensive carrier services across Jaipur-Delhi &Jaipur-Mumbai routes, Silverwing utilizes all its experience in providing speedy, effective, and secure logistics services to its clients across multifarious industries such as manufacturing, engineering, textile, chemical, food and much more. Specialized in Export-Import Cargo, Project Cargo& Retail consignments, the company caters to some of the prestigious clients like Bosch, Schenker India, Panalpina, 20 Cubes Logistics, Flyjac Logistics (Hitachi Group), Nippon Express, CML(Core Management Logistics), NBC Bearings, Visvesvaraya Iron & Steel Plant, MMTC, and several MNC &government-owned companies.
With insightful planning, fool proof fire-safety systems, and deeply experienced field-force, the company concretes the security of goods regardless of its size, be it Over Dimensional Consignment(ODC)or heavy & bulky cargo. It’s genuinely appreciable the way company ensures the satisfaction of its customers by preserving their goods like pearls.In fact, the goods are directly conveyed to the destination, ensuring no handling is involved. It also offers container-raised trucks. “The whole process starting from loading and coordination with the transport authority to delivery is carried out under proper monitoring,” asserts Pradeep Saraf, CEO, Silverwing Roadways.

With insightful planning, foolproof fire-safety systems, and deeply experienced field-force, the company concretes the security of goods regardless of its size

The Distinguishing Factor
Silverwing focuses on offering adapted solutions. Be it midnight or wee hours, it provides 24x7 transport services to its customers, in addition to having leased a bogie(SLR)in the parallel rail-route, which abridges the whopping distance by providing on-demand express delivery services. It delivers goods within 24 hours, whereas the local transport takes a minimum of 48 hours for the same.

Silverwing uses cutting-edge equipment supported by proficient staffs and automated systems to
provide an efficient network. This proposition undeniably has played a vital role in its emergence as a monopoly on the route. In order to serve maximum clients, it possesses a fleet of 28 vehicles comprising HTV, MMV, LCV, and Trailer, besides its multiple branches in Jaipur, Delhi, and Mumbai. There are 54 employees in the company including drivers and conductors.

Adhering to all the 3PL & GST compliances required for an ISO certified customer, and by streamlining the interstate communication by deploying national permit trucks, Silverwing lets its customers focus on their chores without any stress about the goods. “For each and every transit, we generate the eBill which ensures accountability and smoothness of our service,” adds Pradeep.

A Paradise for Employees
Employees at Silverwing are treated at par with owners and as a part of the whole system. Amidst a reverse pyramid company structure, they are given the opportunity to attend the seminars and training sessions conducted by the tire manufacturers, automobile manufacturers, and transport department. This helps employees in enhancing their skills and learning about emerging technologies & demands of the industry.

Today, the company witnesses an increase of 20-25 percent in their volume annually. Going forward, under the aegis of its third generation entrepreneur Pranit, Silverwing is all set to launch its courier service spanning PAN India. It’s a sure bet that the company is moving to the next level by implementing latest technologies and tightly holding its professionalism.