SA Digital Films: Creating Compelling AVs for Businesses

Anurag Kulkarni, FounderIn today’s competitive and fragmented market, engaging communication is a strong medium to achieve business goals. With more than a billion individuals streaming videos on the internet, newspaper and radios have taken a back seat as a mode of communication. Today over 50 percent of internet consumers are looking for a product or service related videos before they decide, eventually paving the way to the reputation of Corporate Video Production.

With a vision to help businesses communicate effectively and in an engaging way, by offering high quality, out of the box, media services, Anurag Kulkarni formally incorporated ‘SA Digital Films Pvt Ltd’ in the Nagpur the zero mile city of India. Set up in 2012 as a complete video production outfit, SA Digital Films is dedicated to creating compelling audio-visual content that aids businesses in communicating effectively while helping them reach their target audience and fulfill their objective. Believing that effective action begins with effective communication, SA Digital Films provides its clients with the foundation of telling a business story with emerging digital technology.

“Our typical engagement with the client is, that we just listen to them, we understand a lot, about their needs and problems and then we apply ourselves recommending them video solutions to realize their objective. For a lot of industries, the engagement begins with a visitor’s or new employees’induction video. In other businesses, it’s usually a
product or service introduction video. Then we gradually understand how their marketing teams and sales teams go ahead and then they share with us, their target audience, their prospective customers, after which we suggest the client about the various types of video we could develop, which would benefit them.” says Anurag Kulkarni, Founder, SA Digital Films.

SA Digital Films is dedicated to creating compelling audio visual content that aids businesses in communicating effectively with their target audience

The diverse team of professionals working at SA Digital Films, handling different roles such as client servicing, copywriting, production and post, come from different academic backgrounds like engineering, architecture, microbiology, statistics, charted accountancy and of course, business management and marketing. “But what gives us an edge over the rest is that we have a lot of talent in-house. We also have a full scale, state of the art post-production setup and a lot of cutting edge video tools like VR rigs and 360 cameras,” reveals Avinash Nikash, the COO, and a veteran in film production. Apart from that, the inhouse gear includes 4K production grade cameras, gimbals and drones.

SA Digital Films has produced over 800 videos in its 7-year-long journey. They have worked on prestigious projects with IIT-m, the Indian Army and various ministries, namely Women & Child Development, HRD, Agriculture, Environment and External Affairs. Some of the private sector clients are TechMahindra, Konecranes, Ceinsys Tech Ltd, Haldirams, Spacewood Furnishings, SMS Ltd, Solar Industries Ltd., and Sterling and Wilson Ltd. “First we identify & create a target viewer persona, then ideate & script, all the while ensuring that it will trigger the desired call for action in them,” explains Nikhil Zanwar, Manager Client Servicing, who’s a CA by qualification. The fact that the growth of SA Digital Films in the last two years has been over 250 percent is a testament to their work and the growing demand for videos.

With a mission to aggregate and provide all the elements essential for effective media communication under one umbrella, enabling businesses to leverage the potential of new media, Anurag concludes, “Our biggest strength today is the knowledge base we’ve accumulated though working with stalwarts in various industry sectors, especially in Manufacturing, EPC, Infrastructure, Mining, Engineering & niche areas like Data Analytics, Technology startups & Waste Management Technologies. Huge opportunity awaits us in the corporate video production sector as there are very few providers who really understand the importance of simple, clear and concise communication when it comes to business videos.”