Shedding-off its reputation as a mere service market, India is fast emerging as the next product development hub of the world in recent times. This can be majorly attributed to the large number of GCCs setup across the country that have been instrumental in developing a highly skilled technology manpower which is easily available at lesser capital as compared to foreign markets. Additionally, customers now expect everything to be accessible at the comfort of their homes within a few clicks. As a result, companies are now forced to have a strong digital presence in order to maintain a competitive edge in the market, lest become obsolete.

Owing to such fertile conditions, we are witnessing a heightened demand for product development services in recent times. Among the plethora of companies that are currently operating in the market, one that has created a niche for itself in the industry and stands a notch higher than the rest is Bengaluru-based Clover Bay Technologies. The company was founded in 2020 by Rajiv Upadhyay (CEO) with a vision to help retail business streamline their operations through cutting-edge tech innovation.

Clover Bay’s services span across five major areas – Strategic Consulting, Digital Product Engineering, DevSecOps, Quality Assurance Automation and Cloud Computing. Product engineering being its key forte, the company offers a broad spectrum of services under

this segment that include Product Consulting & Strategy, UX Design, Application Engineering, Enterprise Integration, and Support & Maintenance. Focusing majorly on retail and e-Commerce sectors, Clover Bay formulates its product development plan around five major aspects – Performance, Scalability, Extensibility Maintenance and Security of the product.

“Elevated customer expectations and rapid tech advancements have made it essential for the retailers to have a smooth fusion of technology and business. Our distinctive advantage lies in our ability to provide this integration, thanks to our team of professionals who possess expertise in both business and technological aspect of retail. Collaborating with technology and domain specialists, we optimize the use of technology to its fullest potential for our clients. Our team comes with diverse experience, ranging from Chief Architect to CTO roles in various global enterprises like Target, TESCO, AJIO and Rakuten. Their prior experience of handling clients across diverse global markets has helped us immensely in catering to a global clientele and instilled the confidence to foray into newer geographies”, says Rajiv Upadhyay, CEO, Clover Bay Technologies.

Our strong domain knowledge and the vast retail industry experience that our management team holds has been the key differential factor for us in the market

Considering itself as its customers’ partner rather than just a vendor, Clover Bay works closely with them to understand their challenges, gets a clear picture of their expectations/ objectives from a growth perspective and accordingly comes-up with a solution that best suits their line of business. Post this, it builds a MVP version of the product and tests it in the market, ensuring that clients get the best value for their money. Going a step further, Clover Bay not only helps its customers to build and implement the solution, but also helps companies who don’t have their own product development team to manage it on their behalf.

“Given the market gradually opening-up lately, we have aggressive growth plans in place for the coming year. Over the next quarter, we plan to start investing in AI to explore new avenues of enhancing our customer experience. Additionally, we will continue focusing on innovation and are working on building accelerators that will facilitate easy custom product development for our clients. Over the next 2- 3 years we will be looking into expanding globally. We will explore opportunities to set up centres in US and Europe to cater to the global market”, concludes Rajiv.