Premier Road Carriers: Connecting India through Integrated Logistic Services

Karan Gupta,Director

Karan Gupta


The rising consumer demand, boost in the e-Commerce sector and Make in India program are all presenting Logistics sector a mixed bag of opportunities and challenges. Though anticipated to hit the $215 billion mark by 2020, the industry still lacks an organized behavior, which will assist suppliers in improving the 'ease of doing business’ in India. Premier Road Carriers Ltd. (PRC) has evolved over the years from being a traditional transporter to an end-to-end solutions provider contributing to the increasing demand for organised logistics in the country. Be it Full Truck Load(FTL), Project Cargo(including ODC)or Warehousing, PRC offers complete logistics solutions that help its customers to keep pace with dynamic consumer needs in a cost-effective way, while allowing to work with a single vendor having the ability to scale in a short time. It indeed handles a record five lakh tons of cargo annually. PRC’s key service offerings are built on four pillars, namely - timely placement of vehicles, timely delivery, safety and visibility of customers’ consignments in a cost effective manner.

The Heritage
Integrating its 50 years of legacy with cutting-edge technology, PRC provides its customized end-to-end logistics services to more than 2500 destinations through its own 35
branches across the country. Endorsing this efficacy and reliability is its decades spanning relationships with a prolonged index of prestigious multinational clients including Dow-Dupont, Schenider Electric, ABB, Fresenius Kabi,L&T, Metsoetc.Moreover, PRC is one of the handful-of-companies in the country which are listed on Kolkata stock exchange.

Integrating its 50 years of legacy with cutting-edge technology, PRC provides its customized end-to-end logistics services to more than 2500 destinations through its own 35 branches across the country

An asset-light organization, PRC is the Uber of logistics. Boasting of a fleet of more than 2000 vehicles (self-owned and attached) including trucks, trailers, containerized vehicles & LCVs, it never runs out of vehicles and works mostly on a long-term contract basis. For instance, under a separate department solely focused on project cargo service, PRC allows the customers to book vehicles as per their requirement during the entire project duration. “Our fleet coupled with a network of warehouses in major cities in India helps us to offer truly integrated & personalized logistics services to our customers,” elucidates Karan Gupta, Director, Premier Road Carriers Ltd.

Dating the Technology with Experience
PRC has adopted transparency as a
prevailing mantra. Starting right from GPS(SIM based)to an ERP system that streamlines the internal processes, and a CRM mobile app that notifies customers throughout the logistics cycle, which even shares pictures of the loaded vehicle.

Besides technology, it also provides consultation to its customers on how to streamline and improve supply chains. To further consolidate the relationship with customers, Karan himself supervises all the affairs. “We keep on enhancing our services by taking feedback from our customers,” adds Karan.

Safety is the major challenge in logistics, particularly in India. An ISO 14001 certified company, PRC has formed a special supervision-team that monitors each and every shipment, and thus ensures the safety of both goods and drivers. Moreover, its content-creating team creates safety precaution videos abreast of the latest trends, which are regularly showcased to its drivers.

Reaching out to the Epitomeof Success
Bootstrapped with merely Rs.100,this Mumbai based company is a giant worth Rs.200 crore. After five decades, the company lately has commenced and quickly enhanced its warehousing services wherein it gives clients the authority to personalize their inventory. Cut to the present, the company has also commenced providing last mile delivery service to its FMCG and e-Commerce companies. Indeed, under the aegis of highly qualified third generation entrepreneurs,the company is adding a lot of technological value to its services and becoming a complete end-to-end provider.