PRandit: A B2B Tech-Based PR Company Helping Startups in Outreach and Image Management

Shalu Jha,Co-Founder and COO

Shalu Jha

Co-Founder and COO

PR and digital marketing have seen a huge dynamic shift over the past few decades. Beating the conventional ways, where only limited audience was available at a stretch, PR agencies today use various media management tools and marketing techniques to help their clients gain a wider approach. Similarly, PRandit Solution Pvt. Limited offers services that add value and build a positive brand image and perception for its clients. PRandit Solution is a Delhi-headquartered visionary B2B company providing an array of engagement-focused services in the domains of strategic communications and public relations. The company was established in 2017 by co-founder and CEO Rishu Singh and co-founder and COO, Shalu Jha.

PRandit Operates PAN India and offers a wide range of media cover-age to its clients, including but not limited to: newspapers, magazines, TV news channels, online news portals, blog/vlog reviews and speaker/guest/panellist opportunity for start-up founders.

PRandit especially partners with small businesses and startups and offers them strategic PR services. The company is also coming up with a unique, futuristic tech-led platform and dashboard for business owners that will help them to stay connected to PR professionals, journalists and key stakeholders in the PR ecosystem as
well as reach out to their target audiences in a more efficient, smart and cost-effective way. Additionally, the product (built by PRandit) will help in building more transparency and efficiency in the working processes of PR professionals - be it in terms of doing PR activities, connecting with media houses, media monitoring and so on!

The USP and Flagship
The major services currently offered by the company include offline and online PR, brand awareness and relationship building, reputation management, content management and content-based PR, influencer marketing and blogger/vlogger outreach. The flagship offering is the `PR Basic' plan that includes tailor-made and affordable PR for start-ups and other companies, through identifying their target audiences and publicizing accordingly.

The USP of PRandit is afford-able pricing for those companies and startups which usually do not need a full-fledged PR or have financial constraints. PRandit creates and executes customized PR plans, activities, and communications strategies for different clients/businesses. The company is pioneering a revolution in the PR industry in India through its tech-led SAAS product, catering to its clients the best solutions in the industry. Some of the notable clients that it has served are Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) GmbH Her&Now, Upekkha Accelerators, Log 9 Materials, GEM Venture Capital, etc. In January 2021, PRandit was awarded the nationwide (India) PR mandate for the `Her&Now' project for spear-heading the `Her&Now' media campaign, wherein the company is working with and for over 300 women micro-entrepreneurs (who are part of the Her&Now programme) from various tier 2 and tier 3 locations across India.

PRandit has an agile and forward-thinking work culture. It encourages its employees by welcoming new ideas and reviews from them. Through hands-on on-job training, it makes sure that maximum productivity is achieved. Along with training, it also believes in keeping abreast with the latest PR trends. PRandit is currently focused on expanding the in-house team, adding young and enthusiastic talent to the company.

PRandit has grown thrice in its revenue in the past few years. It is now expecting to launch its tech-led product/platform for the PR industry within the next two months. Subsequently, it will start conducting a series of pilots to test the product's effectiveness and then go for fund-raising to upscale the product and the overall business. In the near future, PRandit also wishes to expand in the international markets.