Nelson Fernandes
Sales Coach & Speaker
One such expert is Nelson Fernandes, whose path into sales coaching emerged from over three decades of rich, cross-functional experience in the corporate world. His background spans Operations, Sales, Sales Governance, Presales & Solutions, and Sales Enablement. Nelson worked closely with global leaders, supported teams across continents, and analyzed complex sales pipelines, developing a keen understanding of what truly drives performance.
A defining moment came during a leadership development program that challenged him with the question: “Why should anyone be led by me?” Around the same time, he was invited to be part of TCS’s flagship Ambassador Corps programme, designed to prepare future Client Partners and Business Development leaders.
His consistent success in mentoring these cohorts made him realize that his real passion wasn’t just in managing numbers, it was in nurturing people, particularly in sales roles that are often overlooked or misunderstood.
This insight led to the founding of BigLeaps Consulting and Nelson’s certification in Dave Kurlan’s Baseline Selling methodology. Today, Nelson Fernandes stands out as a trusted sales coach dedicated to transforming individuals and teams, turning sales challenges into opportunities for lasting growth.
What sets you apart from other sales coaches in the industry, and how does your unique approach drive real, lasting results for your clients?
What sets BigLeaps apart is its powerful integration of art, science, and psychology to drive sustainable sales performance. Unlike traditional training programs that rely on short-term motivation, BigLeaps focuses on lasting behavioral change.
At its core is Baseline Selling, a structured, easy-to-follow methodology by Dave Kurlan that mirrors a baseball game, guiding sales professionals through defined stages with clarity and purpose. This is reinforced by the Objective Management Group (OMG)’s data-driven assessment of 21 Core Sales Competencies, which identifies a sales person’s true potential and areas for growth.
Under Nelson Fernandes’ coaching, this translates into quantifiable outcomes, in which clients consistently report 20–30 percent improvements in sales pipeline conversion, faster deal cycles, and increased win rates within months of implementation.
The program’s consultative, data driven coaching equips both new and experienced sellers to perform with consistency, confidence, and account ability.
BigLeaps doesn’t just “train” salespeople, it transforms performance into measurable business results, ensuring organizations see a clear return on investment in today’s competitive sales environment.
What range of services do you offer as a corporate sales coach and trainer, and how do they cater to the diverse needs of individuals and organizations?
At BigLeaps, we provide a wide range of sales development services tailored to meet the unique needs of individuals and organizations at various growth stages. Our offerings include Sales Anchor Workshops based on the Baseline Selling methodology, helping participants build a structured, repeatable sales process.
We offer one-on-one coaching for frontline sellers, sales leaders, and operations professionals to strengthen stakeholder engagement. Our team also designs custom Sales Playbooks aligned with buyer journeys, and facilitates QBR moderation and Sales War Rooms for real-time deal coaching. To support onboarding, we run intensive Sales Bootcamps for new hires.
Additionally, we provide sales training for non-sales roles, such as consultants, educators, and chartered accountants, who need to influence and persuade effectively. These services are crafted for both large enterprises and emerging startups seeking to build consistent, scalable sales practices rooted in strategy, structure, and results.
How do you tailor your coaching strategies to align with the diverse needs of startup founders, educators, and corporate leaders?
Though their environments differ, the common goal across startup founders, educators, and corporate leaders is authentic influence. For startup founders, coaching emphasizes founder-led sales, investor pitching, and creating scalable sales processes. Educators and advisors receive guidance on consultative selling techniques that highlight value instead of just credentials.
Corporate leaders focus on developing high-performing teams, leveraging sales analytics, and driving meaningful outcomes over mere activity. Every coaching engagement is carefully customized to match the specific industry challenges, role expectations, and market maturity, ensuring relevance and impact for each individual or organization.
How do you build and lead a high performing coaching or sales support team, and what role does collaboration play in delivering successful outcomes for your clients?
At BigLeaps, even with a compact team, collaboration drives everything we do. We partner closely with certified sales coaches, performance experts, and industry specialists who contribute specialized knowledge. Our approach is rooted in co-creation, clients are actively involved, not just observers. Together, we develop customized role-plays, run live deal simulations, and adapt coaching methods to fit their unique business rhythms.
This collaborative process ensures that every program is relevant, practical, and delivers real results.
How do you stay updated and continuously evolve your training methods in a fast changing digital sales landscape?
With sales rapidly transforming due to digital buyer behavior, AI advancements, and changing customer demands, staying current is essential. I actively embrace cutting-edge sales enablement tools like Membrain.com and Kloze.ai, leveraging AI to boost efficiency. I also rely relies on global research from organizations such as Kurlan Associates and OMG to inform his strategies.
Regular participation in professional coaching forums, summits, and coaching communities across India and the U.S. helps him stay connected with industry trends. Most importantly, he prioritizes listening closely to clients, understanding their real-world challenges ensures that each iteration of his training remains practical, relevant, and impactful in today’s evolving sales environment.
Can you share a standout success story or case where your coaching significantly transformed a sales team’s performance or helped an organization achieve remarkable growth?
One standout example is Network Science, a deeptech company struggling with pricing objections, long sales cycles, and low conversions. After a 3-day Sales Anchor workshop and 9 months of coaching, the team embraced Baseline Selling, improving qualification, objection handling, and sales velocity. This led to a 43 percent increase in their qualified pipeline, a 27 percent boost in win rates, and noticeably higher team morale.
What does your future roadmap look like as a corporate sales coach and trainer, and what new initiatives or goals are you aiming to achieve in the coming years?
Our ultimate vision is bold: to make sales coaching as essential and routine as fitness training, which is a daily discipline that builds lasting sales fitness.
Because at BigLeaps, sales champions aren’t born, they are built with data, strengthened with coaching, and proven in results. On average, our clients see 25– 35 percent faster deal closures, higher win rates, and double-digit revenue growth within the first year.
With BigLeaps, transformation isn’t a possibility, it’s a measurable certainty.
At BigLeaps, we provide a wide range of sales development services tailored to meet the unique needs of individuals and organizations at various growth stages. Our offerings include Sales Anchor Workshops based on the Baseline Selling methodology, helping participants build a structured, repeatable sales process.
We offer one-on-one coaching for frontline sellers, sales leaders, and operations professionals to strengthen stakeholder engagement. Our team also designs custom Sales Playbooks aligned with buyer journeys, and facilitates QBR moderation and Sales War Rooms for real-time deal coaching. To support onboarding, we run intensive Sales Bootcamps for new hires.
Additionally, we provide sales training for non-sales roles, such as consultants, educators, and chartered accountants, who need to influence and persuade effectively. These services are crafted for both large enterprises and emerging startups seeking to build consistent, scalable sales practices rooted in strategy, structure, and results.
How do you tailor your coaching strategies to align with the diverse needs of startup founders, educators, and corporate leaders?
Though their environments differ, the common goal across startup founders, educators, and corporate leaders is authentic influence. For startup founders, coaching emphasizes founder-led sales, investor pitching, and creating scalable sales processes. Educators and advisors receive guidance on consultative selling techniques that highlight value instead of just credentials.
Corporate leaders focus on developing high-performing teams, leveraging sales analytics, and driving meaningful outcomes over mere activity. Every coaching engagement is carefully customized to match the specific industry challenges, role expectations, and market maturity, ensuring relevance and impact for each individual or organization.
How do you build and lead a high performing coaching or sales support team, and what role does collaboration play in delivering successful outcomes for your clients?
At BigLeaps, even with a compact team, collaboration drives everything we do. We partner closely with certified sales coaches, performance experts, and industry specialists who contribute specialized knowledge. Our approach is rooted in co-creation, clients are actively involved, not just observers. Together, we develop customized role-plays, run live deal simulations, and adapt coaching methods to fit their unique business rhythms.
This collaborative process ensures that every program is relevant, practical, and delivers real results.
How do you stay updated and continuously evolve your training methods in a fast changing digital sales landscape?
With sales rapidly transforming due to digital buyer behavior, AI advancements, and changing customer demands, staying current is essential. I actively embrace cutting-edge sales enablement tools like Membrain.com and Kloze.ai, leveraging AI to boost efficiency. I also rely relies on global research from organizations such as Kurlan Associates and OMG to inform his strategies.
Regular participation in professional coaching forums, summits, and coaching communities across India and the U.S. helps him stay connected with industry trends. Most importantly, he prioritizes listening closely to clients, understanding their real-world challenges ensures that each iteration of his training remains practical, relevant, and impactful in today’s evolving sales environment.
Can you share a standout success story or case where your coaching significantly transformed a sales team’s performance or helped an organization achieve remarkable growth?
One standout example is Network Science, a deeptech company struggling with pricing objections, long sales cycles, and low conversions. After a 3-day Sales Anchor workshop and 9 months of coaching, the team embraced Baseline Selling, improving qualification, objection handling, and sales velocity. This led to a 43 percent increase in their qualified pipeline, a 27 percent boost in win rates, and noticeably higher team morale.
What does your future roadmap look like as a corporate sales coach and trainer, and what new initiatives or goals are you aiming to achieve in the coming years?
Our ultimate vision is bold: to make sales coaching as essential and routine as fitness training, which is a daily discipline that builds lasting sales fitness.
Because at BigLeaps, sales champions aren’t born, they are built with data, strengthened with coaching, and proven in results. On average, our clients see 25– 35 percent faster deal closures, higher win rates, and double-digit revenue growth within the first year.
With BigLeaps, transformation isn’t a possibility, it’s a measurable certainty.
