The e-commerce and web designing sector in the last 15 years has made tremendous progress in India. The E-commerce market segment in India is the fastest-growing in the world, second only to the USA in terms of the market size and it is expected to overtake the USA by 2022. This progression has led to intense competition among the e-commerce and web designing companies in India. Established in March 2016, rising above the competitive environment through their innovative solutions, honest pricing and a tendency to give attention to detail is, a Gurgaon based E-Com services company, Kritivity Web Solutions.

Believing in the concept of specialization as well as customization, Kritivity is ever ready to take up any task, be it developing a single page static website, complex web application, product launch website to building e-commerce websites. In addition to these services the agency also offers graphic designing and branding services. In the case of e-Commerce, conversion depends on easy navigability, faster loading time, streamlined checkout process and timely communications.

Kritivity optimizes all of these steps to ensure a better customer experience. The designing sector is going through a phase of rapid transformation from static to dynamic to fluid designing. Therefore, Kritivity is

constantly making efforts to stay updated with the latest trends in the industry be it on the creative side of things or technical in nature.

At the moment, the idea of MINIMALISM has become a trending topic in the sector and Kritivity keeps learning and implementing such philosophical concepts in its work engagements. Starting a service company in a ubiquitous market of e-commerce and web design is not an easy task. In initial days, with limited funds and workforce, it became quite a challenging situation. The biggest challenge faced by Kritivity was to bring clients on board to make them understand and gain their trust. The company sailed through the tough times by firmly believing in 'One Team concept' and by putting endless efforts, round the clock.

Over the years, Kritivity has worked for early-stage start-ups to Fortune 500 companies that include the likes of BMW India, Adidas India, BOB Financials, Data Security Council of India (a NASSCOM Initiative), Usha International, UrbanClap, Tech Mahindra Foundation, Startup Genome and many more such prominent clients. On every occasion with their advanced skill sets and never say no attitude, the agency has been able to garner trust and reputation from its clients. In March 2019, Abhishek Agrawal, CEO, Kritivity was invited by NASSCOM as a Jury Member for World Skills India 2019 in the Web Design category.

Kritivity is constantly making efforts to stay updated with the latest trends in the industry be it on the creative side of things or technical in nature

Kritivity also designed and developed website for Digital Payment Abhiyan which was launched, at Google for India event in December 2019, by honourable Ravi Shankar Prasad (Minister for Communications, Electronics & Information Technology and Law & Justice, Government of India). Work, fun, and education go hand in hand at Kritivity, which has resulted in the company's success and high productivity levels.

While Kritivity's Indian footprints are getting stronger, the agency is working hard to attract cross country talent to ensure their growth in the International business departments as well. This year, in 2020, Kritivity adopted Go Double strategy to move faster and cover maximum ground while keeping up with the expectations of the clients. “We do what is Right, not what is Easy”, concludes Abhishek.