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 Innovative Digital Marketing: Creating Unique Digital Experiences to Attract and Engage more Customers

Innovative Digital Marketing: Creating Unique Digital Experiences to Attract and Engage more Customers

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Punit Sharma,   Director

Punit Sharma, Director

With over 450 million Indians online today, your prospects and customers are spending more of their time online than ever before. And this number is only expected to grow to 735 million online by 2021. With the total numbers of mobile and internet users increasing day by day, it is very crucial for any business whether small, medium or large to showcase their brand online. One can generate a good number of sales by using traditional methods, but today’s businessmen are well aware of the importance of internet in creating a long-lasting impact on a customer’s mind. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Punit Sharma, a software engineer by qualification realized it early on that doing business today means finding a way to market your company by harnessing the power of the internet. Keeping up with this ideology, in 2011 Punit established Innovative Digital Marketing(IDM), a leading Web Development/ Designing and Digital Marketing solutions provider for corporate clients, small and medium sized businesses, academic organizations and many other business segments.

“It was during the earlyyears of establishment, I noticed that to stay competitive in today’s tech savvy world, you must create and maintain a solid online presence. Building a website is the first milestone for business to set up an online presence. While being a Software Engineering I was aware of how to develop a website which gives the basic information about the company and its services. The first advertisement post as a website was generated, we were still unaware or how to bridge the gap between our clients and their customers and generate revenue. We realized that this requires much more than launching a website and profiles on social media platforms because competition in the online world is fierce. This is when we decided to pursue Digital Marketing. We learnt digital marketing, took courses and involved people with similar interest and expertise. Soon, I decided to put my ideas to action, and that is how I came up with Innovative Digital Marketing (IDM). Today, we are a renowned name in this domain with our unique range of offerings including Website Development, Digital Marketing, Search Engine Optimization and Social Media Optimization,” shares Punit Sharma, Director, Innovative Digital Marketing.

Managing your Online Presence to Help your Business Grow
Digital Marketing is the need of today’s businesses because it’s the most cost-efficient way of showcasing your brand to a large number of potential customers. An industry-recognized brand, Innovative Digital Marketing believes that Digital Marketing campaigns have a very high conversion rate as compared to the traditional form of marketing. As a result, the firm is leveraging the power of Digital Marketing by
providing the best business solutions Website Planning and Creation, SEO, CMS Website Development, Web Portal Development, Social Media Optimization, Email Marketing, E-Commerce Website Development, Responsive Web Designing, PPC, Adwords, Affiliate Marketing, Content Writing and a lot more which adds a significant level of value to their businesses. Apart from its Digital Marketing solutions and services, Innovative Digital Marketing also offers a range offline services which include Brand Identity, Design Solution, Exhibitions, Corporate Events, Packaging Design, Printing Solutions, Outdoor Advertisement. “At IDM, we have combined the traditional knowledge and techniques which are still in use with the latest tools and techniques in the market. We are using the latest search engine optimization techniques and latest digital marketing techniques to provide the best customer experience. We accept that it takes a lot of effort to adhere to and fulfill the needs of the customers in this changing and evolving world. It is not necessary that what works yesterday will also work successfully today,” adds Punit Sharma.

"An industry-recognized brand, Innovative Digital Marketing believes that Digital Marketing campaigns have a very high conversion rate as compared to the traditional form of marketing"

IDM’s marketing services help its customers grow their business online and increase customer engagement. Every service of the firm is a flagship in the market. Its result-oriented strategies and services distinguish Innovative Digital Marketing from its competitors. These services are today’s business need. There is a lack of entities which provide these valuable services at the highest quality and Innovative Digital Marketing is committed to bridging this gap in the market with its cost-efficient and highest quality services. “We have the most talented and experienced team of digital marketing specialists who create winning digital marketing campaigns for our customers. They are proven and have been helping our customers to generate their sales. Our self-motivated and goal-oriented team does its best in every project assigned to them. We patiently and carefully listen to our client’s requirement and do our best in delivering the highest quality and the same project of what our client is looking for. We are proud of our services and our quality is the best in the market. We get a lot of new clients because of the mouth-to-mouth advertising done by our clients as they recommend our services to new clients who further recommend us to others. We believe in building long-term connections with our customers. We offer innovative, highest-quality and on-time delivery of the projects to our customers. Our highly esteemed team of designers, developers, and digital marketing experts do all the hard work behind every successful project. They take care of all the requirements and needs of our customers and are committed to giving them the quality they deserve,” utters Punit Sharma.

Marching Ahead with a Customer Centric Approach
Recognized as the Best Digital Marketing Agency in Delhi by Star Achievers Award – 2019, Innovative Digital Marketing is committed towards providing its customers with the best and the most cost-efficient services available in the market. The firm is
currently working upon integrating more modern techniques like Artificial Intelligence, Machine Learning, Data Science, and many more, into its business to solve the problems of its customers more efficiently and effectively. “With the changing technological world, it’s the need of the hour to evolve with it for any business. We are evolving and are looking forward to providing 360-degree marketing solutions to our clients, right from outdoor marketing to digital marketing in order to make our customers’ brand visible; moreover, we are also looking forward to developing our marketing tools in order to provide new innovation in digital world,” says Punit Sharma.

Having completed projects from Chandigarh, US as well as Australia customers, today, IDM has established itself as a brand in the market. Innovative Digital Marketing is leaving no stone unturned when it comes to serving its customers. The firm has been serving to the fullest of it potential from the past eight successful years. Signing off the conversation, Punit Sharma concludes, “We have successfully delivered more than 800 projects to our clients. We are providing the most cost-efficient services in the marketplace and have more than 300 esteem clients and get an average rating of 8.6 out of 10 from them. At IDM, we have the best team of all the experienced and talented developers, designers and digital marketing experts who are working very hard to provide the best services available in the market to our customers. We are committed to providing the best value and experience to our customers with our high-quality services. In the years to come, at Innovative Digital Marketing, we not only plan to expand our customer bay but we are also aiming to expand our reach across other geographies of the country.”

A Unique Range of Marketing Packages
We offer the following Marketing packages to our customers:
SEO Packages:

Under our SEO Package, we have three different price slabs for different number of Keywords. The three slabs are as follows:
•15 Keywords for 20,000 INR: It misses competitor analysis, critical SEO recommendations and a lot of other useful features.
•30 Keywords for 25,000 INR: It contains almost all the services offered except website page load optimization, page status code analysis, on page blog optimization, google tag manager installation, funnel setup and the depth analytics report.
•50 Keywords for 30,000 INR: This plan contains all the services offered by us.


Social Media Marketing Package:
Under our Social Media Marketing package, we offer the below three different packages with different facilities and monthly rates:
•Silver Plan: It starts from INR 12,000 per month. It contains less number of social media posts/ month, number of customized GIFs, and number of platforms to choose from.
•Gold Plan: It starts at INR 20,000 per month. It contains a higher number of post per month, number of customized GIFs, FB adverts credits and number of platforms to choose from than the Silver Plan.
•Platinum Plan: This plan starts from 30,000 per month. This plan offers the highest number of customized GIFs, the number of social media posts and the increased number of social media platforms is available to make a choice.