One of the key drivers of the online retail business is the e-Commerce logistics market, which assists several industries in completing orders for clients all across the nation. There are currently close to 100 million online shoppers in India, which has a booming e-Commerce business. While the e-Commerce logistics business has made significant progress, the struggle is far from over. The sector confronts substantial obstacles in terms of expenses, infrastructure, high RTOs, and cancellations, but Ithink Logistics is here to fix these challenges of the logistical sector through its AI-based multi-carrier platform.

Founded in 2017 by Zaiba Sarang, Ithink Logistics performs everything in the logistics field based on data science and technology. This end-to-end courier aggregator platform has offered a notable boost to the paradigm of the logistics ecosystem by assisting e-Commerce enterprises in India. Ithink Logistics is one of India's most popular shipping software providers, serving over 26,000+ pin codes.

Advanced analysis, comprehensive market research, and a drive for perfection have resulted in timely and efficient shipments across the country. "In our sense, ITL uniquely combines data insight and customer success innovations, producing length and breadth of logistics performance to which the brand has never had access. It is clear to us that the future of logistics is still with the 'logistics – e-Commerce player', shares Zaiba Sarang, Co-Founder, Ithink Logistics.

Bridging the Gaps
The main issue clients face is the lack of attention from multiple logistics partners; by assigning each seller, a personal account

manager, Ithink gets first-hand knowledge of the customers' challenges and tries to resolve them using technology. The next big issue is a lack of control over delivery efforts, which the company addresses through a 6-step NDR procedure. NDR facilitates immediate action on the shipments automatically, without any manual intervention. The company also provides the facility of rescheduling the delivery at the customer's request through manual communication.

"When we think about software, what lacks is human touch; hence for that, we have a dedicated account manager that makes sure we be part of your growth journey during each milestone. Product adoption, suggest necessary business process change, Customize tech solution, Training & Hand holding, resolve all your queries in no time”, Zaiba.

iThink is linking all regional partners and cityspecialized courier partners through technology by providing them with a platform through which they will be able to provide their services to customers (e-Commerce sellers) that they were previously unable to do. It strives to provide seamless and hassle-free shipping procedures by aligning the demand and supply based on different parameters like cost, efficiency, and speed.

With an intuitive and user-friendly dashboard, Ithink offers an additional service to allow the buyer to give feedback on the product. In terms of the future, the company has started offering cross-border international shipping to Indian online merchants. Ithink is largely focusing on the last mile logistics servicing both small and large sellers with an idea to enhance customer experience by optimizing their solutions and offering the post-shipping solution.

ITL uniquely combines data insight and customer success innovations, producing length and breadth of logistics performance to which the brand has never had access. It is clear to us that the future of logistics is still with the 'logistics – e-Commerce player'

The business is also introducing a brand-new technology to transform the order confirmation procedure. Before dispatching the order, WhatsApp will assist in anticipating the RTO fully automated. They can also change their COD transaction to a prepaid order. Ithink is passionate about bringing a sustainable solution by easing logistics and creating a hassle-free economy in the future.

ITL uniquely combines data insight and customer success innovations, producing length and breadth of logistics performance to which the brand has never had access. It is clear to us that the future of logistics is still with the 'logistics – e-Commerce player'