Separator The Right Path for Right Parts

Atishay Jain,,CEOColossal landmarks are reached when passion drives vision. With the fervour for automobiles backed with a degree in Mechanical Engineering from Purdue University, Atishay Jain (CEO)kick started his dream wheels in the Indian forum in 2016 denominated as ‘’. Covering all range of cars from smallest hatch back to the most expensive SUV, serves as an online marketing initiative to supply automotive spare parts to both B2C (car owners) and B2B (workshops & retailers) all over India.

The Unique Determinant
Backed by LMC Enterprises (with about 80 years of expertise in automotive spares), GenuineParts. in equips it self with ready availability of reliable parts and accurate part vehicle compatibility information for the majority of the vehicles in India. With matchless expertise, experience and extensive know how of the spare parts, the company’s return ratio is zero percent. The unique selling factor for this automobile components’ portal is that they sell spare parts from OE (original equipment) vendors along with manufacturer’s warranty,which allows car owners to save about 30-50 percent over the routine OE
parts. From identifying the right part for the car,to avoiding buying substandard /duplicate parts, to saving from getting fleeced on buying quality spares, has all the pain points of the customers tick marked on their checklist. prioritizes on catering to the customer’s needs accurately and quickly, which is why it has tied up with the country’s best and most reliable logistics providers for quick and safe shipping. gives special services and schemes for workshops all across the country, which includes special discounts, and quick delivery

Simple as ABC
The easy as pie cataloguing and search coupled with the online chat and phone assistance enables the users to easily navigate to the right part. With so many models and variants,it is difficult to find the correct part to buy. For most of the brands on offer, the parts are procured directly from the manufacturers or their authorized distributors, which automatically gives the confidence about quality and authenticity the company provides. “Our customers are satisfied to know that they get the manufacturer’s standard warranty with our receipt of goods which also gives them the confidence that the parts are authentic,” proclaims Atishay.

Having established great relationship with all its suppliers
(some are more than five decades old) and complementary partnerships with world's leading brands via LMC Enterprises, the company closely works with manufacturers and also intervenes& follows up cases with them if required. All the parts on the website are from reputed manufactures that has relevant manufacturer's warranty along with the MRP and schemes & promotions that run from time to time where the customer gets to save further. has also recently launched an easily navigable app for Android users, which in a short while has already crossed 5000 downloads on Google Play Store.The company gives special services and schemes for workshops all across the country, which includes special discounts, and quick delivery.“This will be especially beneficial for smaller cities and towns where part availability is not the best. Sometimes, workshop owners have to go or send someone to the nearest big city to fetch parts, which is not the most economical and efficient way of procuring parts,” adds Atishay.

Path of Parts Ahead
With a monthly revenue surge of 150 percent from January to June 2017, is emerging asone-of-its-kind in the portals having immense domain knowledge, backed up by reliable experience & expertise of the auto space. With the advent of GST (Goods & Services Tax) and firming up of government policies regardinge-Commerce along with the right investments, even the sky is not the limit for in the business of making available OE quality parts to car owners, workshops and retailers.