Today, human life is largely dependent and influenced by electronic gadgets. Whether it be a, TV or AC or refrigerator, or smartphone each has made life simpler and thus given us more time for leisure. Electronic gadgets hence play an important role in our everyday life . Headquartered in Huizhou, Guangdong Province, TCL Technology is an example of one such company. TCL is a global consumer electronics brand that was founded in the year 1981 as a state owned enterprise. It's the Top 2 TV Brands in the US. In the year 1999 it stepped into the global market by initiating operations in the Vietnamese market. The company masters in the art of designing, developing, manufacturing and selling a vast line up of products including TV, AC, washing machines, soundbars, refrigerators, tabs and mobile phones all around the world. It has a pride of being amongst the top three TV manufacturers by market share.

TCL as a brand aims to demystify highend technology for the common people. TCL products are a perfect blend of latest techno

logy and innovation. The company's range of products caters to the needs of the young and dynamic customers of India. "We aim to bring people closer to technology by giving them a creative life. TCL products in India are a testament to our global leadership in the consumer electronics segment," says Mike Chen, General Manager, TCL India. From QLED and Android TVs, the company now has a range of AI powered Android TVs. TCL has also introduced Android Pie(9.0)in the TV segment. The various certifications or regulatory compliances that TCL adheres to while offering the products are BIS, ETA, E-Waste, Plastic Waste and BEE

A brand name to be reckoned with
With over 22 manufacturing facilities, 28 R&D centers and 10 joint labs, TCL operates in more than 160 countries and regions with an aim to bridge the gap between technology and the people. The R&D team is constantly researching and innovating new technologies that can make the life of the people easier and simpler. TCL's primary product line up includes smart TVs, ACs, washing machines, soundbars headphones tablets and smartphones. All these products are equipped with the latest technology and modern innovations. The premium flagship offering from TCL features world class technology and latest innovations. TCL has the pride of introducing the Mini LED technology in India with its premium range of televisions.

The company was named as the ‘Global TV Brand Top 20' Global Top 50 CE Brands' and 'Top 10 China CE Brands' by IDG in the year 2015. TCL India also received the Prestigious Brands Asia award under the Rising Category for the year 2020. TCL is also the No.2 brand in LCD TV shipment globally, as per OMDIA, a global research leader that helps businesses connect the dots across the technology ecosystem.

Recently, TCL introduced the Mini LED. TCL was one of the first brands to have used the Mini LED technology in its display panels by replacing LED backlighting with Mini LED backlighting that enhanced the viewing experiences of the user. In the future, TCL will continue to innovate its existing offerings while also devising brand new smart products that can cater to the evolving needs of today's new age consumers with afforda bility at the core of its operations.