The Rewards & Loyalty industry is undergoing significant transformation, driven by the growing demand for personalized experiences, technological advancements, and the need for seamless ecosystems. The loyalty management market size is projected to grow to $25.4 billion by 2029, at a CAGR of 17.3 percent, according to Markets and Markets. As businesses across sectors recognize the impact of effective rewards programs on employee engagement, customer retention, and channel partner advocacy, solution providers are tasked with staying ahead of the curve.

One of the leaders in this evolving landscape, Edenred operates as a global digital platform for services and payments, connecting over 60 million users and 2 million partner merchants across 45 countries. In India, Edenred has leveraged its 25 years of experience to deliver tailored solutions that address the unique needs of businesses in banking, fintech, manufacturing, and technology.

“At Edenred, our goal is to enrich connections between employees, partners, and customers while delivering impactful results for our clients. By combining global expertise with local insights, we’re committed to shaping a better future for the rewards and loyalty ecosystem”, says Minaxi Indra, Managing Director, Edenred.

Standing Out
Edenred is listed on the Euronext Paris stock exchange and included in indices like CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, and

MSCI Europe. Edenred’s purpose, “Enrich connections. For good”, reflects its commitment to enhancing well-being, purchasing power, and efficiency while driving vitality in the employment market and local economies.

In India, Edenred has been a trusted partner for nearly 25 years, delivering innovative rewards and loyalty solutions that empower businesses to enhance employee engagement, strengthen sales channel relationships, and drive customer loyalty. With a strong focus on innovation and customer-centricity, Edenred India is well-positioned to lead the next phase of growth in the rewards and fintech space.

Edenred’s offerings span key areas, addressing the diverse requirements of modern businesses across employee rewards, channel partner rewards, and customer rewards solutions. As the rewards industry continues to evolve, Edenred is identifying collaboration and consolidation opportunities for growth. By forming strategic partnerships and exploring mergers and acquisitions, the company aims to create a more integrated ecosystem that benefits clients and stakeholders a like.

At Edenred, our purpose is to enrich connections between employees, partners & customers and to deliver impactful results for our clients

Technology remains central to this vision. Edenred’s solutions leverage data analytics to understand consumer preferences and deliver personalized rewards. For example, the inclusion of regional brands like Girias in the South and Khadims in the East, alongside national brands, ensure relevance and resonance with diverse audiences.

Data security is another cornerstone. Edenred’s ISO-certified protocols and robust partnerships with financial institutions underscore its commitment to safeguarding customer information.

Looking Ahead
Edenred is charting an ambitious course for the future. By expanding its solutions portfolio and fostering strategic collaborations, the company aims to further enrich connections across employees, partners, and customers. With a focus on innovation and a deep understanding of the market dynamics, Edenred is poised to drive transformative growth in the rewards and loyalty space.

“The future of rewards lies in creating meaningful connections and delivering measurable impact. At Edenred, we’re excited to lead this journey, collaborating with like-minded partners and leveraging cutting-edge technology to meet the evolving needs of our clients”, concludes Minaxi Indra.