Boutique isn't about just being small and throwing together a few experiences; it's an attitude to hospitality, which is unhurried and has a human face to it. But in India, the boutique space is defined by just small hotels without any USP. Breaking this stereotype is Gurgaon based 'The Atara', a business boutique hotel that renders comfort & efficiency like a five start hotel along with personalized services, making every stay a memorable one. Taking through the inception story, Rituu K Memaani, Founder, The Atara, avers, "In 2013, when we started, the accommodation options for guests visiting Gurgaon were either five star hotels or very basic guest houses. There was a large gap for the in between properties that offer a more intimate environment with amenities of a star rated hotel property. The Atara was born to bridge this gap. I have always believed that personalized services, great tasting food and the ambience of a property is what makes one's stay memorable. Our property is small, but offers all the amenities and luxuries of a premium hotel".

The company that believes in luxury with personalization assigns representatives for each guest who not only interact with them and give complete information about its offering, but also track their preferences regarding food, stays and other essentials. Preferences including like/ dislikes are saved in hotel's database, and when ever the business traveller revisits the hotel, he/she gets the tailor-made service based on their

choices. The Atara goes an extra mile to fulfill demands of its guests, be it a recharge or someone who wants to have Maggi for dinner. The company also gives them options of packed lunch if they have a busy day ahead. So tell them what you need for your stay to be perfect and comfortable, they will take care of it!

The Atara believes in luxury with personalization& assigns representatives for each guest to interact with them and give complete information about its offering

An Intimate Experience!
This business boutique hotel offers Deluxe Room, Super Deluxe Room and Suite with all the comfort and facilities. As a corporate hotel, The Atara provides complete privacy and tranquil environment and has been designed to meet the entire modern day traveller’s needs. Every room is equipped with essential features such as air conditioning, Wi-Fi, safe deposit lockers, tea & coffee maker, mini bar, Bluetooth speakers, intercom and other major amenities. Alongside, this 2013 founded company offers networking lounge, conference room, indoor/ outdoor banquet hall, a smoking lounge, and state of the art business center along with a library & gym.

Atara Cafe, the inhouse cafe serves wide range of cuisines ranging from Indian, Continental & Asian cuisines, and also entertains every dietary restriction or personal allergy concerns. The FSSAI compliance is strictly followed in terms of kitchen hygiene and regular checkup of the Chefs in the kitchen is also conducted. The guests can even cook in the hotel's kitchen if they choose to.

Present in almost all famous OTAs and being a part of global distribution channel, the hotel tenders 24×7 checkin/checkout facility and cancellation policy along with round the clock customer support services. Keeping quality as the cornerstone of its services, The Atara performs strict auditing once in three months, wherein its dedicated team ascertains all the processes and SOPs are concurrently followed and constantly tracks staff’s activities, gives them valuable feedback on improvisation related to communication skills/cleanliness, and imparts advance knowledge if required. Being sensitive to reviews/rankings has earned The Atara repeated clients and word of the mouth publicity. No wonder, the company continues to serve clients like Reliance, RBS, KPMG, Kohler, EY, Zomato, and Reckitt Benckiser, amongst others. "With all our experience & expertise, we want to take our brand The Atara to the next level. We look forward to taking the experience of staying at The Atara by managing boutique properties similar to us,"concludes Ritu.