India is one of the largest economies in terms of digital consumers. It is home to more than 560 million internet subscribers and has the second-largest instant messaging service and social media users, globally. The exponential increase in digital adoption has thus prompted the extensive growth of the UX/UI design industry in the country. An example of a pioneer company in this industry is Acodez IT Solutions. Headquartered in Gurgaon, Acodez is a combination of three words, ads, codes, and designs. Since its foundation, the company was rated as one of the top web agencies in India by various industry magazines and review sites. “We are an international award winning IT company with six offices across India, and offer web design, UX design, web development, and digital marketing services", says Rajeesh P. K., Director and HeadDesign at Acodez, who possesses 15+ years of industry experience.

Acodez was launched in the year 2011 and within a short period, the company has mastered the craft of web development and digital marketing, ensuring that the client businesses flourish and create a unique brand experience for their dear customers. Acodez has worked miracles across various sectors of web design and development along with digital marketing, flaunting its creativity and skills, which has bagged 16 international awards along with a lot of other accolades.

The UX Design Specialist
Design is one of the core strengths of Acodez and they have a full fledge UX Division which includes various departments and roles like UX Architects, UX Researchers, UX Designers, UI Designers, Illustrators, Copywriters, and FrontEnd Developers. They have worked with many leading clients in India like Axis Bank, Panasonic India, HDFC Securities, INDIAMART, Anchor Electricals, Agarwal Packers, Amrita University, and more. “Each industry and each client requires a tailormade solution which suits various factors like their business goals and target audience, target location, and more. We follow a very detailed UX Process on our client projects which include User Research, Competitor Research, User and Stake Holder interviews, User Persona Creation & Visualization, and more, and then Wireframes and Moodboards, before we get into real UI design", says Rajeesh.

Acodez has worked miracles across various sectors of web design & development along with digital marketing, flaunting its creativity & skills

Apart from following the proven UX process which ensures a flawless identification of objectives and customer personas, Acodez also adds its digital marketing and Conversion Rate Optimization (CRO) skills to it, to ensure the maximum ROI for each of its clients. “We offer UI and UX design for Mobile and Web Apps, SAAS Products, Websites, and more, and we work for MNCs, startups, and more while ensuring that the end user enjoys a great value-added experience", adds Rajeesh.

Acodez’s flagship UX services include UI UX Design, UX Research, Interaction Design,Information Architecture, Wireframing, Iconography and Illustrations, Mobile UX, UX Testing, and many more.

Promoting its Knowledge
Acodez has also started Aviv Digital, an award-winning training institute in Kerala to impart their UX and Digital Marketing expertise through advanced certification courses to infuse skilled professionals into the field. “Currently we are conducting six months Diploma courses on UI UX Design and also in Digital Marketing. Starting from the basics to the latest trends in the field, we can help you to leverage the soaring career opportunities in this dynamic industry", adds Rajeesh.

In the future, Acodez hopes to focus more on Aviv Digital and increase its footprint across India. The company also hopes to expand into Canada, where it already has registered an entity named ‘Acodez Canada’, and also to the UK and continuously deliver its state-of-theart services to businesses, globally.