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Royal Enfield's Flying Flea Electric Bikes to Arrive by 2026

Tuesday, 05 November 2024, 10:49 IST
Separator
Royal Enfield has unveiled its new electric two-wheeler brand, Flying Flea. The brand would market two electric models before early 2026. The first two motorcycles from the Flying Flea range will be the classic-styled FF-C6 and the scrambler-inspired FF-S6. The new FF-C6 is likely to arrive in the marketplace sometime in 2025, and FF-S6 would arrive soon after that. These electric bikes promise riders a mix of old and new as Royal Enfield makes an entry into the fast-growing EV market.
“We’ve been deeply investing in R&D and infrastructure for EV over the last many years, and have built a world-class team including 200 plus engineers in India and the UK”, CEO B Govindarajan said, while unveiling the models in Milan.
Royal Enfield has committed over Rs 1,500 crore for its electric vehicle business and it has already brought on board key top management executives.
Umesh Krishnappa – as the Chief Technology Officer has been driving the development project, whereas Royal Enfield has hired ex-Ducati veteran Mario Alvisi to be a Chief Growth Officer for the electric vehicle business.
A dedicated EV unit has already been formed – which operates like a start-up and gets the desired higher time and resources from the top management.
While Royal Enfield has already acquired new land for the electric vehicle facility in Cheyyar, the first set of electric vehicles however will be coming out of its Orgadam facility – from a separate manufacturing line.
Eicher Motors has also acquired around 10% stake in Spanish high-performance electric motorcycle maker Stark Future, with plans to co-develop electric motorcycles.
It is unclear which markets Royal Enfield plans to target initially with its electric motorcycles.
Though electrification in India is being driven by two-wheelers, the electric motorcycle segment is yet to see significant traction with limited offerings from a few startups such as Revolt and Ultraviolette.
Ather Energy is working on a new electric motorcycle platform called Zenith, while Ola Electric is gearing up to release a series of four electric motorcycles, with the first one likely to be ready for the first half of the financial year 2026. Hero MotoCorp plans to launch a series of electric motorcycles, including six models from its Vida range and four more models jointly developed with Zero Motors. This is likely to happen after 2025-26. The first electric model of the company will be a high-end variant.
Royal Enfield has committed over Rs 1,500 crore for its electric vehicle