Team Startupcity

• Outstrive launches four new Genie products  HRM Genie, TAT Genie, Asset Genie, and EPP Genie to automate HR, IT, and procurement workflows.
• Products are cloud-based, mobile-ready, and enterprise-grade, designed to save time, cut costs, and improve efficiency.
• Future-ready roadmap includes AI enhancements and MDM capabilities, with exclusive global partnership with Brilyant for development and distribution.

Outstrive, an enterprise software company focused on workflow automation, has launched four new intelligent products designed to help organizations save time, reduce costs, and eliminate inefficiencies in HR, IT, and procurement operations. The new lineup includes HRM Genie, TAT Genie, Asset Genie, and EPP Genie, all built to simplify workflows, unify systems, and make businesses more agile.

As organizations grow, they often face challenges such as fragmented tools, manual follow-ups, and delays in service delivery. Outstrive’s new solutions aim to tackle these issues by offering integrated, automated, and scalable tools that improve visibility, productivity, and compliance across teams.

“Outstrive is not just launching software we’re enabling a smarter, more adaptable way to work”, said Sai Kiran, Director of Products & Software Development at Outstrive. “Each Genie is designed to remove friction, provide real-time visibility, and help businesses move faster. What sets us apart is the overall experience proactive support, simple customization, and a design that ensures value from day one”.

The HRM Genie automates onboarding, attendance, leave management, performance tracking, and payroll, with self-service tools and 24/7 chatbot support to reduce HR’s manual workload. TAT Genie enhances IT support through SLA-driven ticketing, automated escalation, and smart routing for faster issue resolution. Asset Genie tracks IT and non-IT assets across their lifecycle, offering QR-based inventory, compliance alerts, and ownership mapping for stronger governance. EPP Genie simplifies employee device leasing with tax-optimized plans, centralized approvals, and multi-location delivery, integrating seamlessly with HR and IT workflows.

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All four products are cloud-based, mobile-ready, and enterprise-grade, allowing businesses of any size to deploy quickly and scale easily.

Outstrive also shared plans for future updates, including Mobile Device Management (MDM) capabilities and AI-driven enhancements across its Genie suite, aimed at keeping enterprises future-ready.

The company has partnered exclusively with Brilyant, a global IT systems integrator, for product development, sales, marketing, and distribution. Akash Saxenaa, CEO of Brilyant, said, “Their innovative Genie solutions perfectly complement our services and strengthen our ability to deliver unified, future-ready enterprise IT experiences”.