Mobile marketing is also extremely costeffective. There are a variety of options to choose from for any budget and the impact it can have when compared to the cost is significant. In a common comparison, social media ads are much cheaper than purchasing ad space for radio or television. Customers can also be reached in realtime with mobile marketing no matter where they are. Radio or television marketing only works when a customer is in front of the television or has the radio on. Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions based on their proximity to a store or a place frequently visited by the consumer.

These marketing campaigns can be more targeted and specific to the individual user, and should, therefore, be more effective for the company doing the marketing. One example may be a marketing campaign that sends food-related coupons to a customer any time they come within half a mile of a specific supermarket. Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in app or in game marketing, through mobile websites, or by using a mobile device to scan QR codes. Proximity systems and location based services can alert users based on geographic location or proximity to a service provider.

Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in app or in game marketing, through mobile websites, or by using a mobile device to scan QR codes

Advantages of Mobile Marketing
Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising. Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays a part, such as the fact that iPad users tend to be older and wealthier). Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network. Digital marketing is a term to describe marketing strategy that involves reaching customers through digital channels such as websites, social media, search engine advertising and email. Mobile marketing is a component of digital marketing that targets customers who access information through mobile devices. Mobile marketing, although technically a part of digital marketing, has quickly risen to become the largest component and is frequently given its own team who work separately from others in the marketing department.

Overview of Mobile Marketing into Digital Marketing Digital marketing technically encompasses everything that involves sending marketing messages and launching campaigns through websites, social media, email, WiFi analytics or any other digital means. It also encompasses marketing tailored to different devices, including laptops, tablets and mobiles. Digital marketing has many components. They include strategies, tools and tactics such as:
·Pay Per Click Advertising: Placing advertisements on search engine results that include keywords related to what the business offers.
·Search Engine Optimization: Using content and coding on a webpage to help a site rank higher on search engine results.
·Content: Creation and publishing of content that provides useful information to people searching for specific keywords.
·Website: Using words, images and designs to create attractive websites that also have success converting website traffic into paying customers.
·Social Media: Popular social media platforms such as Facebook, Twitter and Instagram provide marketers a chance to interact with large numbers of potential customers, having conversations on issues that involve their products and services.
·Email: Although one of the oldest digital marketing methods, email remains highly effective at reaching potential customers or keeping current customers loyal to your brand.
·Data Analytics: Data is the tool behind all these strategies, as digital marketers use information found through data analysis to guide more targeted, successful marketing campaigns.

Steps for Success
Mobile marketing takes many of the above approaches, but tailors them specifically to those who use their mobile devices to conduct searches, visit social media platforms and check out websites. This is becoming increasingly important as more consumers transition into using mobile devices to find and purchase products and services. One key step when it comes to both digital and mobile marketing for many businesses is to hire consultants who are digital marketing professionals and can help both develop and execute marketing strategy.

Some of the Strategies
·Making websites mobile friendly (Google ranks such sites higher in search engine results).
·Emphasize email, as 65 percent of all emails are first opened on mobile devices, according to Marketo.
·SMS and MMS text marketing, sending messages directly to a person's mobile device.
·Developing mobile apps for your business.

That's just a taste of the digital and mobile marketing techniques companies can use to reach a wider customer base. In the new age of marketing, both are necessary to keep pace with the competition.