Team siliconindia

• Edelman India introduces GCC Advisory Services to support global firms expanding in India.
• The offering focuses on brand building, internal communications, and innovation storytelling.
• It aims to help GCCs transition from support functions to strategic innovation hubs.

Edelman India has launched a dedicated service called GCC Advisory Services to support Global Capability Centers (GCCs) in establishing and expanding their footprint in India. The new offering is designed to help these centers become strategic, innovation driven arms of global companies rather than just operational support units.

The advisory services will help GCCs build strong brand visibility to attract top talent, align internal communications with global values, and amplify their innovation stories from India to a global audience. By doing so, Edelman aims to position these centers as thought leaders and key contributors to their parent companies’ global growth.

Bhavna Jagtiani, CEO of Edelman India, said that GCCs are driving digital transformation and innovation across industries like fintech, biotech, energy, and retail. “We’ve been partnering with GCCs to shape their brand reputation, attract the right talent, and highlight their impact. This new service brings together our cross-functional expertise to support their growth journey”, she added.

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Edelman’s offering blends data driven strategy with hands on execution, covering areas such as perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement. The goal is to strengthen the employer brand of GCCs and improve their influence within local and global business ecosystems.

With the rise of GCCs as innovation engines in India, Edelman’s initiative seeks to help them stand out in a competitive and evolving market, making India a strategic hub for global innovation and leadership.