Garuda Polyflex Foods: Facilitating Novel Consumption Patterns through Quirky yet Quality Products

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Garuda Polyflex Foods: Facilitating Novel Consumption Patterns through Quirky yet Quality Products

A consumer is often mercurial minded. Given the number of options available in an open market such as the FMCG sector, capturing a consumer’s loyalty towards a brand for a prolonged period of time is a tough nut to crack. Therefore, a brand must keep various factors such as consumer preference, branding, price point, and distribution among others while launching a new product in the market. Having built products that endured in the fiercely competitive FMCG sector and captured the consumer’s imagination is Garuda Polyflex Foods (GP Foods).