Siliconindia Magazine

Meltwater: Delivering Media Intelligence Tools to Help Businesses Make Better, More Informed Decisions

Today, companies and executives are still focused on mining internal data. But there are valuable insights hiding within the vast amount of external information available online that can drive more informed, forward-looking business decisions. Those that embrace this new digital reality will have an information advantage over those that don’t. Every day, we’re leaving bits of information on our activities and interests online, also known as ‘digital breadcrumbs’. Companies and consumers alike are leaving massive amounts of data publicly available online – from product launches to recent hiring, patent filings, investor news and press releases. These external insights are fundamental to understanding competitors, creating future strategies and making better business...