• Management: the Key to Successful Startegy Implementation
  • Cover Story

    Management: the Key to Successful Startegy Implementation

    When the competition becomes tough, retaining ethics becomes tougher, and the output is probably some thing no one desires. In the ever growing event industry, especially during this cut-throat competition, wearing ethics and emerging as Mr. Dependable is Eventsource, an agency that transformed itself from being South India's first professional execution agency to event consultants. "We realized that the market dynamics were changing and for the future, we needed to move beyond just operational mode. The future demanded a more intellectual approach to experiential marketing and events which were not being addressed to; hence we have now re-positioned ourselves as strategic consultants and have restructured the organization accordingly," says Shautick S Das, Director, Eventsource....


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