Siliconindia Magazine

Cover Story

Proye Design: Functional Designs with a Heart & Soul

They say, first impression is the last impression; while the adage applies to every aspect of life, it holds especially true for the business world. Often times all it takes is a business card, a store’s display window or a website’s home page for consumers to make up their mind about a brand. This only goes to prove that aesthetics play a key role in business. In today’s age of stiff market competition, it is pertinent for a business to lay emphasis on its visual appeal in order to distinguish itself. More than being just about the appreciation of beauty, aesthetics help draw consumer attention and influences their behaviour. However, cultivating a strong brand image through functional design is easier said than done as the process activity requires a creative eye, storytelling...