• Proye Design: Functional Designs with a Heart & Soul
  • Cover Story

    Proye Design: Functional Designs with a Heart & Soul

    They say, first impression is the last impression; while the adage applies to every aspect of life, it holds especially true for the business world. Often times all it takes is a business card, a store’s display window or a website’s home page for consumers to make up their mind about a brand. This only goes to prove that aesthetics play a key role in business. In today’s age of stiff market competition, it is pertinent for a business to lay emphasis on its visual appeal in order to distinguish itself. More than being just about the appreciation of beauty, aesthetics help draw consumer attention and influences their behaviour. However, cultivating a strong brand image through functional design is easier said than done as the process activity requires a creative eye, storytelling...

Content

Time to Marry UI/UX and AI

Anamika Sahu, Managing Editor

The Era of User Experience & Design

Nitin Sethi, Vice President - Digital, Indigo Airlines

Retail: It's all about 'experience

Paul Scorza, CIO & EVP - IT, Ahold Delhaize

Dark Patterns: an unethical truth

Moulik Jain, Co-Founder, 3 Mind Digital

Integration of digital transformation for your enterprise

Anirudh Pucha, Director – Technology, Sunera Technologies

Rules of Engagement: Learnings from a decade in the Ar/Vr Industry

Vivek Padmaji, Product Designer, Imaginate Software Labs

Context is Everything

Shabir Momin, CTO & MD, ZengaTV.com

Brands harnessing CRM tools to build loyalty

Ajay Chauhan, Co-Founder & CEO, SalezShark