Marking over 560 million internet users, India is second only to China in securing the largest online market in the world. It is anticipated that a whopping 600 million internet users will be recorded in India by the end of 2021. The growing penetration of smart phone usage, supportive government policies, spending on efficient infrastructure for widespread internet connectivity, and distribution of network for better reach, are some of the critical factors that fuel the internet usage in the country. By the end of 2016, India had almost 262 million mobile internet users residing in urban communities and 109 million living in rural. While observing the internet service sector in India, Internet and Mobile Association of India (IAMAI) estimates that the sector will grow to a USD 124...
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