Siliconindia Magazine

Cover Story

Quadrate Multilingual Consultant: Bringing Back the Trust & Quality through Fully-Human Translation & Localization

Even after a decade of feeding data into the prominent Natural Language Processing (NLP) platforms, most of them are still subject to fallacies and in turn hilarious internet jokes. Even today, the Google translation of the English phrase, “I feel like having a hot dog” in native language Malayalam will have you rolling on the floor laughing, as it comes out as “I feel like there is a hot canine”. But imagine the gravity of translations that involves sensitive business content. A few years back, the American auto giant Ford launched an ad campaign in Europe to highlight its build-quality that said, ‘Every car has a high-quality body’. However, when translated, the slogan read, ‘Every car has a high-quality corpse’ – far from the image they were hoping to invoke and it...