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Cover Story

Redefining Distribution with Efficiency & Speed

In the past few years, the backbone of India’s retail and commerce ecosystem has been quietly, but profoundly, transformed by a new breed of large scale distribution firms, what may be broadly called National Distribution Companies (NDCs). Once confined to warehousing and transport, these players are now evolving into integrated supply chain orchestrators, blending technology, asset light logistics and real time customer fulfilment to meet the demands of a rapidly digitising economy. As online shopping, quick commerce and Tier II or Tier III town demand surge, NDCs are no longer just backend providers they are becoming enablers of how everyday goods reach doorsteps across the country.